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Woodman's of Essex, Essex MA
July 2022
 
<<First Name>>,

Happy Summer! Business is bustling across the state as the travel and tourism industry continues to return to normal. Thank you for your amazing hospitality in welcoming visitors back to Massachusetts.

This month, I’m excited to represent the MA Office of Travel and Tourism on a tourism panel at the National Governors Association in Portland, Maine. Governors from across the nation will be working on a number of challenging topics and the full recovery of travel and tourism will be among them.
 
Our MA spotlight features Peter Burke, the newly appointed executive director of the Nantucket Chamber of Commerce, who tells us about the good work of the Chamber and also, how visitors should prepare for their summer vacation. 

As always, we value our partnership with you, and here’s to a continued success with our summer tourism season in Massachusetts. 
 
Best Regards,

Keiko Matsudo Orrall
Executive Director
MA Spotlight



MOTT talks with Peter Burke, the new executive director of Nantucket Chamber of Commerce.

Industry News


Massachusetts Launches Campaign to Increase Summer Travel to the Commonwealth

The campaign, which runs through September 2022, is geared towards residents from media markets in New York City, Albany, NY, Burlington, VT, Hartford, CT, Portland, ME, and Providence, RI. It includes a mix of digital, radio, and out-of-home ads, as well as ads on streaming, broadcast, and cable TV. The campaign positions the Commonwealth as a place where visitors create memories by crafting experiences that are uniquely theirs. Campaign ads play on “This or That” and highlight a broad mix of destinations and experiences throughout the Commonwealth using vibrant images from local photographers, inviting audiences to choose from a diversity of Massachusetts attractions and experiences to craft and curate their own ideal destination experience.

American Revolution 250th Anniversary Commission 
Created to develop a comprehensive plan to promote and celebrate the 250th anniversary of the American Revolution taking place in 2026, the Commission held its second meeting in June, with its next meeting slated for September. The Commission is co-chaired by Senator Edward J. Kennedy and Representative Carole Fiola. Details here.
 
US Travel Association
Congratulations to Geoff Freeman, the incoming CEO of U.S. Travel Association beginning September 1. He succeeds Roger Dow, who is stepping down following a 17-year tenure as leader of USTA. Details here.

Time is Ripe for Massachusetts Strawberries!
Learn more about Pick-Your-Own (PYO) Farms! Be sure to check websites or call ahead for conditions.

Farmers Markets are also a great place for summer strawberries! Find the closest farmers market near you.

Sports Tourism
Massachusetts was notified on June 15 that the Army Navy Football Game is coming to Gillette Stadium in Foxborough on December 9, 2023. Details here.
 
On June 16, Boston was officially selected as one of 16 North American cities to host FIFA World Cup Soccer in 2026. The games are being played at Gillette Stadium. Details here.


MOTT Receives Hermes Award

MOTT's “Let’s Go Out” campaign, an effort to raise public awareness of the importance of supporting local restaurants across the Commonwealth during the COVID-19 pandemic, was given a 2022 Hermes Platinum Award for strategic marketing. The Hermes Awards evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

Regional Tourism Bulletin


The July issue of the RTC’s monthly bulletin is available to read here.

International Updates

Logan International Airport/ International
 
Boston’s Logan International Airport has nonstop service to 45 international destinations (and 82 domestic destinations). Here are the latest Massport air service announcements and/or expansions for international connectivity to Boston Logan International Airport, including summer information:
  • Air Canada increased Montreal service to 3x daily
  • Air Canada restarts daily Vancouver service on June 4 and Halifax on June 24
  • Air France increased Paris service to 10x weekly
  • American Airlines started new daily service to Louisville on June 3 and Memphis on June 5. Both are previously unserved from Boston.
  • American Airlines started new Saturday only service to Halifax on June 4
  • British Airways London service is 2x daily effective July 18
  • Copa Airlines begins service on July 14 with service to Panama City 4x week
  • Delta daily Edinburgh seasonal service restarted May 27. This route has not operated since 2019
  • JetBlue delayed the start of London service due to an Airbus aircraft delivery delay. Gatwick now starts August 4 and Heathrow September 20
  • JetBlue suspended plans to launch daily Vancouver service
  • Korean Air is increasing service to Seoul to 4x weekly from 3x effective July 1
  • Lufthansa Frankfurt service is daily effective August 1
  • Condor started 3x weekly seasonal service between Frankfurt and Boston in May
  • Porter increased Toronto (YTZ) service to 5x daily
  • WestJet restarts service to Calgary on June 30

Worcester Regional Airport/ Domestic

Free parking at the Worcester Regional Airport is extended through September 30, 2022. Details here.

Upcoming Events


Beyond King Tut 
The world premiere of National Geographic’s Beyond King Tut: The Immersive Experience takes place on July 8 at the SoWa Power Station in Boston’s South End. This cinematic journey honors the 100th Anniversary of the discovery of King Tut’s tomb. Tickets on sale now at BeyondKingTut.com.

Greater Merrimack Valley Open House – July 28

 
The Greater Merrimack Valley Chamber of Commerce invites you to their next Open House at Lord Hobo Brewing Company on Thursday, July 28, from 4:30 to 6:30 p.m. Lord Hobo was founded in 2015 with a focus on NE IPAs and is located at 5 Draper Street, Woburn.

North of Boston CVB Open House - July 29
 
North of Boston CVB invites you to its Annual Open House at the Maria Miles Visitors Center in Salisbury on Friday, July 29 from 9 a.m. to Noon. Meet state legislators and tourism partners, and enjoy local vendors, light refreshments and a live radio broadcast. The Center is located on I-95 Southbound, Exit 90 in Salisbury. RSVP to [email protected].
 
Mass Lodging Association Annual Outlook - August 24
 
Mark your calendars for August 24, 2022, when Mass Lodging Association presents the 28th Annual Outlook 2023, to include lodging and tourism forecasts for the coming year.

MOTT Opportunities


Media Outreach
MOTT is preparing its media outreach for summer activities. Please contact Michael Quinlin to share ideas or to get more details.
 
Listings: ‘50 Great Things to do Under $50’
We’d love to list your special deal in MOTT’s ’50 Under $50’ program. To join, the offer must be under $50 (so up to $49.99, tax included) and cover BOTH CATEGORIES: 1.) admission for two adults and 2.) admission for two adults with two children aged 12 and under and must be available for the entire two-month duration. We are currently preparing our July/August 2022 and September/October versions, so please send your submissions for consideration to Phyllis M. Cahaly

Call for Photography 
MOTT is always on the lookout for year-round stunning tourism photography of Massachusetts to share on our social sites. If you would like to submit some of your favorite royalty and copyright free images, especially pictures featuring safety protocols such as masked employees/customers and social-distancing, please send to Phyllis M. Cahaly for consideration. Please include the name of the photo, the location (city/town) and the photography credit.
By the Numbers
  • In MA, for CY 2021, Rooms Sold increased by 59% over CY 2020 (to 16.7 M Rooms Sold from 10.5 M in CY 2020). However, that was still 23% lower than the 21.7 M Rooms Sold for CY 2019.
  • Room Revenue for CY 2021 increased by 98% over CY 2020 (to $2.8 B from $1.4 B), but still trailed CY 2019 Room Revenue of $4.1 B by 33%.
  • The larger increase in Room Revenue compared to Rooms Sold was caused by a significant jump in average daily room rates to $168.87 from $136.09 (up 24%).
  • For the month of May, 2022, the lodging industry in MA continued its upward trend compared to May 2021 and May 2020 levels.
  • Rooms Sold were up 50.5% to 2.0 M in May 2022 from 1.3 M in May, 2021 (0.4 M in May, 2020).
  • Room Revenue increased 133% to $436 M in May 2022, from $187 M in May 2021 ($43 M in May, 2020).








U. S., MA, & Other States - Room Revenue: CYs 2021 v. 2020
  • Across the United States, the Lodging Industry Room Revenue in CY 2021 totaled $142.5 Billion, a 66% increase compared to the CY 2020 total of $85.8 Billion
  • In Massachusetts, Room Revenue gains totaled $1.4 Billion to $2.8 Billion from $1.4 Billion, a 98% increase
  • In the other New England states combined, there was a 94% increase (or $1.7 Billion) to $3.6 Billion from $1.9 Billion
  • In New Jersey, gains totaled $0.9 Billion, a 56% increase to $2.6 Billion from $1.7 Billion
  • In New York, Room Revenue was up 79% (or $3.4 Billion) to $7.7 Billion from $4.3 Billion
  • In Pennsylvania Room Revenue increased 73% (or $1.5 Billion) to $3.5 Billion from $2.0 Billion
  • In all of the Regions noted above, the Room Revenue increases were driven by increases in both Rooms Sold and Room Rates. However, the percentage increases in Rooms Sold were substantially higher than the Room Rate increases.

MOTT Contacts

 
MA Office of Travel and Tourism staffers are working remotely. Please see contact information:
 
Phyllis Cahaly, Director of Partnership Marketing, [email protected]
Kevin Clang, Web Manager, [email protected]
Tony D’Agostino, Research Director, [email protected]
Daniela De Caro-Heavey, Special Projects Manager, [email protected]
Keiko Matsudo Orrall, Executive Director, [email protected]
Michael Quinlin, Dir., Commonwealth Marketing Office, [email protected]
Jere Shea, Director, Strategic Initiatives, [email protected]
Maria Speridakos, Director of International PR, [email protected]
Marc Zappulla, Grants Coordinator, [email protected]
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