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Farmers Market: Hampshire County; Photo by Hampshire County
November, 2021
Dear MOTT Partners,
The beautiful fall season is upon us and it is the perfect time of year to reflect, express gratitude, and renew our optimism heading into the New Year.
The re-opening of the United States to international visitors starting November 8 is welcome news for Massachusetts and New England. MOTT has organized an online International Travel Market Forum on November 18, see list of speakers below. We hope you can join us.
This month’s MA Spotlight features Rafael Torres, president and founder of Don Quijote Tours in Quincy, which has led multi-language tours for international visitors for three decades in Massachusetts and New England.
For a proper Thanksgiving feast this season, visit our farms and farmers markets for delicious MassGrown ingredients, or dine out at a local restaurant while supporting our MyLocalMA initiative.
Thank you as always for your valued partnership.
Best Regards,
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My Local MA Campaign Update
Holiday Local
While you’re out visiting your favorite local spots this holiday season, keep an eye out for our My Local MA campaign messaging featured on MassDOT billboards across MA this month.
Seen and Heard: #mylocalMA on Instagram- 17,600 Uses and Counting
Join the #mylocalMA movement on Instagram. Massachusetts has amazing places for everyone to enjoy. Take a photo at your favorite spot and use the #mylocalMA hashtag, just like @altitude413 did, highlighting the hairpin turn in North Adams on The Mohawk Trail. We invite you to like, support and follow @VisitMA.
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International Update
Massachusetts Office of Travel & Tourism | International Market Forum – Save the Date
As the United States opens to international visitors beginning November 8, Massachusetts Office of Travel & Tourism invites you to an international market forum.
- Hear leading experts discuss international travel trade, consumer and media sentiment toward US travel
- Learn how the travel landscape has changed since the pandemic and years prior, along with new trends on the horizon
- Learn about key tour operators and PR travel media in international markets like Canada and the United Kingdom
When: Thursday, November 18, 2021
Program Time: 11:00 a.m. ET – 12:30 p.m. ET
Where: Virtual Zoom Event- Link forthcoming
Confirmed speakers for program include:
- Lisa Wieland, Chief Executive Officer, Massport | Welcome - Opening Remarks
- Jackie Ennis, Vice President, Global Markets, Brand USA | Global Travel Market Update
- Susan Webb, President, Discover America Canada & President, VoX International | Canada Market Update
- Jody Hanson, Sales & Marketing Director / Owner, Travel & Tourism Marketing Ltd. & Board Director, Visit the USA-UK | UK Market Update
Invitation with registration details to follow. For any questions, please contact Maria Speridakos.
United Expands in Boston
United announced new daily service between London Heathrow and Boston Logan starting March 26, 2022. Details here.
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Industry News
Regional Tourism Council Bulletin
The November issue of the RTC’s monthly bulletin is available to read here.
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MOTT OPPORTUNITIES
Media Outreach
MOTT is preparing its media outreach on Thanksgiving, December holidays, and winter activities. Please contact Michael Quinlin to share ideas or to get more details.
Holiday Listings: 50 Great Things to do Under $50
MOTT’s ’50 Under $50’ special deals page is consistently ranked as one of our Top 5 visited web pages each month. To list a special deal offered by your organization, the offer must be under $50 (so up to $49.99, tax included) and cover BOTH CATEGORIES: 1.) admission for two adults and 2.) admission for two adults with two children age 12 and under. We are currently preparing our special December Holiday version, so please send your submissions for consideration to Phyllis M. Cahaly.
Call for Photography
MOTT is always on the lookout for year-round stunning tourism photography of Massachusetts to share on our social sites. If you would like to submit some of your favorite hi-res, royalty- and copyright-free images, please send to Phyllis M. Cahaly for consideration. Be sure to include the name of the photo, the location (city/town), and the photography credit.
FREE means FREE!
With so many amazing FREE things to do in Massachusetts, we’ve created a FREE category listing in our online calendar of events on visitma.com. Be sure to add your organization’s cost-free events to MOTT’s year-round calendars. Get listed here.
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MA Film Office
Film Festivals
November 3 – 7
qFlix Worcester
November 19 – 21 (Hybrid)
Boston International Kids Film Festival
For a schedule of film festivals in Massachusetts this month and throughout the year, visit MAfilm.org/.
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By the Numbers
Massachusetts Lodging Results: CYs 2020 vs. 2019 & CY 2021 Qs 1, 2, and Q3
- The Lodging Industry in MA started off Calendar Year (CY) 2020 with substantial gains over CY 2019. However, ultimately for CY 2020, Rooms Sold decreased 48% and Room Revenue dropped 65% compared to CY 2019.
- For Q1 of CY 2021 when compared to Q1 of CY 2020, the lodging industry in MA saw a decline in Rooms Sold of 31.1% to 2.4 M from 3.5 M, and a decline in Room Revenue of 50.5%, to $240 Million from $486 Million. The further decline in Room Revenue was caused by a 28.2% decrease in Room Rates across Massachusetts.
- For Q2 of CY 2021, the lodging industry in MA showed significant increases over the same period in CY 2020. Rooms Sold increased 160% to 3.9 M from 1.5 M and Room Revenue increased 279% to $573 Million from $151 Million. The additional increase in Room Revenue was caused by a 29% increase in Room Rates.
- For Q3 of CY 2021, the lodging industry in MA continued its upward trend compared to Q3 of CY 2020. Rooms Sold were up 87% to 5.6 M from 2.0 M and Room Revenue increased 112% to $1.2 Billion from $508 Million. The larger increase in Room Revenue was caused by a 30% increase in Room Rates across the Commonwealth.
United States, MA, & Northeastern States - Room Revenue Increases: CYTD 2021 vs 2020, through Q3
- Across the United States, the Lodging industry Room Revenue in CYTD 2021 through the third Quarter totaled $103.5 Billion, a 56% increase compared to the same period in CY 2020 total of $66.5 Billion.
- In Massachusetts, Room Revenue gains totaled $0.9 to $2.0 Billion from $1.1 Billion, a 74% increase.
- In the other New England states combined, there was an 82% increase of $1.2 Billion to $2.7 Billion from $1.5 Billion.
- In New Jersey, gains totaled $0.6 Billion, a 45% increase to $1.9 Billion from 1.3 Billion.
- In New York, Room Revenue was up 45% ($1.6 Billion) to $5.0 Billion from $3.4 Billion, and in Pennsylvania Room Revenue increased 64% ($1.0 Billion) to $2.6 Billion from $1.6 Billion.
- In all of the Regions noted above, the Room Revenue increases were driven by increases in both Rooms Sold and Room Rates. However, the percentage increases in Rooms Sold were substantially higher than the Room Rate increases.
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MOTT Contacts
MA Office of Travel and Tourism staffers are working remotely. Please see contact information:
Phyllis Cahaly, Director of Partnership Marketing, [email protected]
Tony D’Agostino, Research Director, [email protected]
Daniela De Caro-Heavey, Special Projects Manager, [email protected]
Keiko Matsudo Orrall, Executive Director, [email protected]
Michael Quinlin, Director, Commonwealth Marketing Office, [email protected]
Jere Shea, Director of Strategic Initiatives, [email protected]
Maria Speridakos, Director of International PR, [email protected]
Marc Zappulla, Grants Coordinator, [email protected]
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