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                                                                                                                    June, 2021

Dear MOTT Partners, 

With Reopening Massachusetts now in full flight effective May 29, MOTT continues to work with our tourism and business partners across the Commonwealth to welcome back visitors for the summer season and beyond.
Our recently launched, $1.9 million “Let’s Go Out” marketing campaign runs through September and promotes in-person dining experiences at local restaurants. As part of the larger My Local MA campaign these efforts are geared specifically towards restaurants. The 59 recipients of the Travel & Tourism Recovery (TTR) grants are also rolling out their summer marketing campaigns to support the My Local MA initiative. 
The MOTT team is currently reviewing applications for Destination Development Capital (DDC) grants that will enhance tourism infrastructure and resources in Massachusetts in the coming months.
Finally, MOTT has launched a new State of Wonder photo contest to encourage consumers to share their favorite photos. Winners are eligible for travel and hospitality prizes for capturing the photographic essence of the Bay State.
Have a great summer and thank you for your partnership and leadership efforts.


Keiko Matsudo Orrall
Executive Director



My Local MA Campaign Update

Left to right: Rep. Jon Santiago, Keiko Matsudo Orrall, Chef/Owner Douglass Williams, LG Karyn Polito, Bob Luz, Governor Charlie Baker, Mayor Kim Janey, Secretary Mike Kennealy, Sen. Sonia Chang-Diaz

Governor Baker Announces “Let’s Go Out “Campaign
Gov Charlie Baker, LG Karyn Polito, and Sec Mike Kennealy joined Mayor Kim Janey along with city and state officials at MIDA Restaurant in Boston’s South End to support the Let’s Go Out restaurant marketing campaign. The Restaurant Promotion Commission initiative was funded at $1.9 mil and will promote marketing efforts statewide.

Let’s Go Out
Local restaurants are the cornerstones of downtowns across Massachusetts. That’s why, we’ve launched a multi-channel statewide advertising campaign to promote the in-person restaurant dining experience: Let’s Go Out. Our campaign messaging is appearing on billboards, social media, web, and radio. Learn more about the importance of dining local at Read more about the campaign launch here. To have your restaurant (or other tourism related business) listed, create a free account here.

#mylocalMA on Instagram- 10,000 Hashtag Uses and Counting!
Join the #mylocalMA movement on Instagram. Take a photo at your favorite restaurant and Let’s Go Out to celebrate summer! We are highlighting restaurants and other small businesses and invite you to like, support, and follow @VisitMA. And don’t forget to tag #mylocalMA for a chance to be featured!

Let’s Go Out
Next time your local adventures bring you on the road, keep an eye out for our “Let’s Go Out” My Local MA campaign messaging featured on MassDOT billboards across MA this month.



MOTT Photo Contest

Massachusetts is full of hidden treasures and inspirational landscapes, and our new #STATEOFWONDER photo contest is asking for your input! Send us your favorite photo or video of the wonder you treasure for a chance to win a free Getaway Package this summer right here in Massachusetts.  First drawing for top three vote getters is June 15. Enter now!



MA Spotlight

Jim Montgomery
Open Spaces for All
MOTT talks with Jim Montgomery, Commissioner of the Massachusetts Department of Conservation & Recreation (DCR) to learn more about our parks and open spaces ...Read More  



International Update

New Toronto Service from Boston starting October 4 
Delta recently announced new nonstop service to Toronto Pearson International Airport (YYZ) from Boston Logan International Airport (BOS). This three-times-daily service between BOS and YYZ begins October 4, 2021.  
See the official press release here
New Reykjavik, Iceland Service from Boston on May 20 
Delta is the first U.S. airline to resume service to Iceland, also adding a new service from Boston Logan International Airport (BOS), which began on May 20. See the official press release here.



Industry News
Hynes Convention Center & Boston Video Tour 
Now that Massachusetts is reopening, enjoy this 6-minute video of the Hynes Convention Center in Boston’s Back Bay, for a reminder of why Boston remains a prime destination for conventions and meetings. 
The MassGrown Exchange 
The Massachusetts Department of Agricultural Resources (MDAR) invites you to visit MassGrown Exchange, a true Farm-to-Buyer Food and Farm Connection platform. This format facilitates business-to-business connections for those looking to sell, donate or purchase Massachusetts crops, seafood, products and services, and includes job postings too. For more information contact Richard LeBlanc
Attn: Museums & Zoos 
Mass Emergency Management Agency (MEMA) reports that museums, zoos and other private non-profit facilities may be eligible for federal funding to ensure safe openings and operations.  MEMA is holding a webinar on June 10 which you are invited to attend.  See webinar detials here. Contact with any questions.



MOTT Opportunities
Destination Development Capital Grant Pilot Program 
The FY22 Destination Development Capital (DDC) Grant Program applications are currently in the review process. This pilot program will award funds to strengthen the Massachusetts economy through destination development projects that enhance tourism recovery, support the statewide My Local MA campaign, and have the potential to increase non-resident visitation. Awards will be announced in July 2021, subject to appropriation.

Media Outreach 
MOTT is preparing its media outreach on summer activities in July and August. Please contact Michael Quinlin to share ideas or to get more details. 
Call for Photography 
MOTT is always on the lookout for year-round stunning tourism photography of Massachusetts to share on our social sites. If you would like to submit some of your favorite hi-res, royalty and copyright free images, please send to Phyllis M. Cahaly for consideration. Please include the name of the photo, the location (city/town), and the photography credit. 
50 Great Things to do Under $50 
MOTT is currently accepting listings for ’50 Under $50’  July/August and September/October 2021 editions. Here’s the criteria: the offer must be under $50 (so up to $49.99, tax included) and cover BOTH: 1.) admission for two adults and 2.) admission for two adults with two children age 12 and under. Please send your submissions for consideration to Phyllis M. Cahaly

Regional Tourism Council Bulletin

The June issue of the RTC’s monthly bulletin is available to read here.   



MA Film Office

Film Festivals
Provincetown International Film Festival
June 16 – 25
Roxbury International Film Festival
June 16 – 26
Nantucket Film Festival
June 17 – 28
For a schedule of film festivals in Massachusetts this month and throughout the year, visit



By the Numbers

Massachusetts Lodging Results: CYs 2020 vs. 2019 and First Four Months of CY 2021 

  • For the months of January/February 2020, Rooms Sold and Room Revenue increased by 7-8%, compared to the same two months in 2019.
  • However, during the remaining 10 months (March-December), Rooms Sold decreased by just over 59%, and Room Revenue decreased by 71%.
  • The much sharper decline in Room Revenue was caused by a 30% decline in Room Rate for those 10 months in 2020 compared to same period in 2019.
  • For the first four months of CY 2021 results for the lodging industry in MA show a decline in Rooms Sold of 10.5%, and a decline in Room Revenue of 30.4%, compared to same four months of CY 2020. The further decline in Room Revenue was caused by a 22.3% decline in Room Rates across the Commonwealth.

MA, U.S, & Northeastern States - Room Revenue Results: CY 2021, April vs. CY 2020, April 

  • Lodging industry Room Revenue losses across the U.S. totaled $1.4 Billion, a 4% decline in for the first four months of CY 2021 compared to same period in CY 2020.
  • In MA, losses totaled $158 Million, a 30% decline.
  • In the other New England states combined, there was a 5% INCREASE of $26 Million.
  • In New Jersey, losses totaled $36 Million, a 7% decline; in New York, losses totaled $685 Million, a 36% decline; in Pennsylvania Room Revenue INCREASED $31 Million, up 4%.
  • The higher percentage losses occurred in states (MA & NY) where the largest concentration of Rooms Revenue comes from urban areas.
  • In MA & NY, between 60% and 70% of each state’s Room Revenue originates in the Greater Boston and New York City areas respectively.



MOTT Contacts

MA Office of Travel and Tourism staffers are working remotely. Please see contact information:
John Alzapiedi, Web Manager,

Phyllis Cahaly, Director of Partnership Marketing,

Tony D’Agostino, Research Director,

Daniela De Caro-Heavey, Special Projects Manager,

Keiko Matsudo Orrall, Executive Director,

Michael Quinlin, Director, Commonwealth Marketing Office,

Maria Speridakos, Director of International PR,

Marc Zappulla, Grants Coordinator,






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