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                                                                                                                      May, 2021

Dear MOTT Partners, 

Spring is bringing great optimism and excitement as we begin to see brighter days ahead. With flowers blooming and outdoor activities in abundance, we welcome the reopening of Massachusetts.
The My Local MA movement is going strong, and we are gaining new partners and support every day. It’s been great to meet with so many stakeholders across the Commonwealth to highlight the campaign. You are making a difference in our communities as you eat, shop and stay local.  
This year will recognize the “Power of Travel” during National Travel and Tourism Week. Massachusetts travel and tourism professionals are playing an important role in bringing back our vibrant industry! 
Thank you for your partnership and your leadership efforts.


Keiko Matsudo Orrall
Executive Director



Massachusetts Reopening News



My Local MA Campaign Update

#mylocalMA on Instagram 
Join the #mylocalMA movement on Instagram by posting a photo and tagging #mylocalMA. From local grocery stores, to restaurants or craft specialty stores, small businesses have been supporting @VisitMA by liking and sharing posts. We are highlighting small businesses, and invite you to like, support, and follow @VisitMA.

Have you shared your story?
Businesses are joining the My Local MA movement by sharing their story. The stories feature can be found on Submit your story for a chance to be featured on our social media campaign and in our e-newsletter. Read and be inspired by the strength and resilience of our small business community.

My Local MA Campaign Billboards
Next time your local adventures bring you on the road, keep an eye out for our “BBQ Local” My Local MA campaign messaging featured on MassDOT billboards across MA this month.



MA Spotlight

Maryanne Burke
Pitching MA Abroad
Senior International Trade Specialist Maryanne Burke covers the waterfront for the International Trade Administration when promoting Massachusetts to the global community. ...Read More  



International Update

JetBlue recently announced that it has selected Vancouver as it first Canadian destination with new service connecting Vancouver International Airport (YVR) to Boston Logan International Airport (BOS) seasonally, starting in summer 2022. See the official press release here.



Industry News


Destination Development Capital Grant Pilot Program
The FY22 Destination Development Capital (DDC) Grant Program is a competitive grant program funded at $2,000,000 through the Capital Budget, subject to appropriation. This pilot program will award funds to strengthen the Massachusetts economy through destination development projects that enhance tourism recovery, support the statewide My Local MA campaign, and have the potential to increase non-resident visitation. Applications will be accepted for projects that include plans to expand, construct, restore or renovate Massachusetts tourism destinations and attractions. The grant process opened on April 20, 2021 with applications due May 21, 2021. Grant awards will be announced in July 2021, subject to appropriation. Projects have a 1:1 match, and must be completed by June 30, 2022. 

There will be a second Q&A session on Tuesday, May 18 at 10:00 am. Please RSVP to Marc Zappulla.
National Travel and Tourism Week- May 2-8, 2021 
The U.S. Travel Association’s National Travel and Tourism Week (NTTW) is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses and personal well-being. This year, NTTW will recognize the “Power of Travel” and the industry’s role in bringing back our vibrant communities, restoring the U.S. economy, rebuilding our workforce and reconnecting America. Read more here.

Join Discover New England (DNE) for a Free Webinar Series 
Discover New England (DNE) will present the first in a series of free webinars on Thursday, May 13 at 10:30 am. Scott Johnson of Travel Market Insights, will present the latest research and information on international travel to the region. Registration is now open for International Tourism Outlook for New England.



MOTT Opportunities

Media Outreach 
MOTT is preparing its media outreach on Memorial Day, as well as early summer activities. Please contact Michael Quinlin to share ideas or to get more details.
Made in Massachusetts 
The phrase ‘Made in Massachusetts’ refers to a strong local brand that embodies quality, uniqueness, popularity and very often, iconic status. Do you have a product or company Made in Massachusetts?  If so, please send us details and we can promote it in our marketing materials to residents and visitors alike. Please send your submissions to Phyllis M. Cahaly.
Call for Photography 
MOTT is always on the lookout for year-round stunning tourism photography of Massachusetts to share on our social sites. If you would like to submit some of your favorite royalty and copyright free images, especially pictures featuring safety protocols such as masked employees/customers and social-distancing, please send to Phyllis M. Cahaly for consideration. Please include the name of the photo, the location (city/town) and the photography credit.
50 Great Things to do Under $50 
MOTT is currently accepting listings for MOTT’s ’50 Under $50’  July/August and September/October 2021 editions. Here’s the criteria: the offer must be under $50 (so up to $49.99, tax included) and cover BOTH: 1.) admission for two adults and 2.) admission for two adults with two children age 12 and under. Please send your submissions for consideration to Phyllis M. Cahaly

Regional Tourism Council Bulletin

The May issue of the RTC’s monthly bulletin is available to read here



MA Film Office

Film Festivals
May 6 – 13
ReelAbilities Boston Disabilities Film Festival
Films about the lives of people with disabilities from a variety of communities.
May 6 – 16
Independent Film Festival of Boston
Showcases the best independent films from around the world — a mix of features, documentaries, and shorts. Panels and post-screen parties provide the opportunity to meet the directors, producers, and actors.
For a schedule of film festivals in Massachusetts this month and throughout the year, visit



By the Numbers

Massachusetts Lodging Results: CYs 2020 vs. 2019 and First Quarter CY 2021 

  • The Lodging Industry in MA started off CY 2020 with substantial gains over 2019.  Sharp declines caused by the COVID-19 Pandemic followed for the remainder of 2020.
  • For the months of January/February 2020, Rooms Sold and Room Revenue increased by 7-8%, compared to the same two months in 2019.
  • However, during the remaining 10 months (March-December), Rooms Sold decreased by just over 59% and Room Revenue decreased by 71%.
  • The much sharper decline in Room Revenue was caused by a 30% decline in Room Rate for those 10 months in 2020 compared to same period in 2019.
  • First Quarter CY 2021 results for the lodging industry in MA show a decline in Rooms Sold of 31%, and a decline in Room Revenue of 51%, compared to First Quarter CY 2020. The further decline in Room Revenue was caused by a 28% decline in Room Rates across the Commonwealth.

MA, U.S, & Northeastern States - Room Revenue Results: Q1 CY 2021 vs. Q1 CY 2020 

  • Lodging industry Room Revenue losses across the U.S. totaled $9.0 Billion, a 29% decline in Q1 CY 2021 compared to Q1 CY 2020.
  • In MA, losses totaled $246 Million, a 51% decline.
  • In the other New England states combined, losses totaled $94 Million, a 19% decline. 
  • In New Jersey, losses totaled $140 Million, a 30% decline; in New York, losses totaled $892 Million, a 52% decline; in Pennsylvania, losses totaled $152 Million, a 24% decline.
  • The higher percentage losses occurred in states (MA & NY) where the largest concentration of Rooms Revenue comes from urban areas.
  • In MA & NY, between 60% and 70% of each state’s Room Revenue originates in the Greater Boston and New York City areas respectively.



MOTT Contacts

MA Office of Travel and Tourism staffers are working remotely. Please see contact information:
John Alzapiedi, Web Manager,

Phyllis Cahaly, Director of Partnership Marketing,

Tony D’Agostino, Research Director,

Daniela De Caro-Heavey, Special Projects Manager,

Keiko Matsudo Orrall, Executive Director,

Michael Quinlin, Director, Commonwealth Marketing Office,

Maria Speridakos, Director of International PR,

Marc Zappulla, Grants Coordinator,






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