View this email in your browser

Tower Hill Botanic Garden, Boylston                                                           April, 2021

Dear MOTT Partners, 

Springtime renews our appreciation of Massachusetts at its finest: a place filled with natural beauty and outdoor treasures, rich history and culture, fresh farm products and amazing cuisine.  We welcome the warm weather coming our way this month as we continue to balance public safety and health priorities with restoring our local economies.
In this issue, we are re-introducing our monthly MA Spotlight, which focuses on a leader from our travel and hospitality community.  What better person to start with than Cape Cod’s own Wendy Northcross!  For over three decades, Wendy has been a stalwart leader in our state’s travel & tourism industry, and is getting ready to retire after a distinguished career. Thank you, Wendy, and please send us a postcard from your upcoming family trips.

Thank you for supporting My Local MA, our statewide initiative to promote local businesses, including farms and restaurants, art galleries and cultural venues, Main Street retailers and family-owned companies. Join the movement on social media using the hashtag #MyLocalMA.
We appreciate your continued commitment to our industry and your optimism throughout the past year. Please feel free to reach out if we can be of assistance.


Keiko Matsudo Orrall
Executive Director



Massachusetts Reopening News

  • For the most up-to-date information on Massachusetts, visit the COVID-19 daily update at
  • MOTT's website,, has helpful FAQs for visitors coming to Massachusetts.



My Local MA

My Local MA Campaign on MassDOT Billboards
When you’re tuning into our hometown team The Boston Red Sox this season, be on the lookout for My Local MA campaign messaging featured at Fenway Park and throughout Red Sox channels!  You can find more information and resources at
And please, don't forget to #MaskupMA!



MA Spotlight

Wendy Northcross
Loving Cape Cod
Cape Cod Chamber of Commerce CEO Wendy K. Northcross, CCE, retires in summer 2021 after a distinguished career in travel and tourism and in building the Cape Cod economy.  We spoke to Wendy about tourism, the blue economy and what retirement looks like...Read More  




Aer Lingus announced a new transatlantic flight that will connect Manchester, United Kingdom to Boston, Massachusetts. The flight is slated for 2022.



Industry News


Lessons on Race and Racism: AAPI Voices in the Travel Industry 
U.S. Travel Association recently sponsored an important discussion “Lessons on Race and Racism: AAPI Voices in the Travel Industry” with AAPI leaders in the travel industry. Hear personal perspectives on the recent surge of hate crimes, the increase of xenophobia and the actions we can take to create real change. Featured speakers included Erin Francis-Cummings, president & CEO, Destination Analysts, Layton Han, CEO, ADARA Inc, Keiko Matsudo Orrall, executive director, Massachusetts Office of Travel & Tourism, Greg Takehara, CEO, Tourism Cares, Boston. We encourage you to share with your networks.



The BIG E Eastern States Exposition is excited to announce that it’s back for 2021! Mark your calendars now for September 17, 2021, for this unique 17-day, six-state New England Fair. Visit with all of your favorites like Storrowton Village, the Better Living Center and of course the Massachusetts Building along the Avenue of States. For more information see here.



MOTT Opportunities

Media Outreach 
MOTT is preparing its media outreach on spring and early summer activities. Please contact Michael Quinlin to share ideas or to get more details. 
Made in Massachusetts 
The phrase ‘Made in Massachusetts’ refers to a strong local brand that embodies quality, uniqueness, popularity and very often, iconic status. Do you have a product or company Made in Massachusetts?  If so, please send us details and we can promote it in our marketing materials to residents and visitors alike. Please send your submissions to Phyllis M. Cahaly
Call for Photography 
MOTT is always on the lookout for year-round stunning tourism photography of Massachusetts to share on our social sites. If you would like to submit some of your favorite royalty and copyright free images, please send to Phyllis M. Cahaly for consideration. Please include the name of the photo, the location (city/town) and the photography credit. 
Linking to 
As a way to increase our link profile, we are asking businesses that have an existing listing on add a reciprocal link to MOTT’s site on your homepage. Ideally it would look like this: “For statewide travel information go to” If you have any questions, please contact our Web Manager
50 Great Things to do Under $50 
MOTT is currently accepting listings for MOTT’s ’50 Under $50’  May/June and July/August 2021 editions.  Here’s the criteria: the offer must be under $50 (so up to $49.99, tax included) and cover BOTH: 1.) admission for two adults and 2.) admission for two adults with two children age 12 and under. Please send your submissions for consideration to Phyllis M. Cahaly

Regional Tourism Council Bulletin

The April issue of the RTC’s monthly bulletin is available to read here



MA Film Office

Film Festivals
April 2-4, 9-11 & 16-18 (Virtual)
Boston Baltic Film Festival
April 2 -30
Wicked Queer Film Festival
April 16 -21
Boston International Film Festival
For a schedule of film festivals in Massachusetts this month and throughout the year, visit



By the Numbers

Massachusetts Lodging Results: CYs 2020 vs. 2019 and January and February 2021 

  • The Lodging Industry in MA started off CY 2020 with substantial gains over 2019.  Sharp declines caused by the COVID-19 Pandemic followed for the remainder of 2020.
  • For the months of January/February 2020, Rooms Sold and Room Revenue increased by 7-8% compared to the same two months in 2019.
  • However, during the remaining 10 months (March-December), Rooms Sold decreased by just over 59% and Room Revenue decreased 71%.
  • The much sharper decline in Room Revenue was caused by a 30% decline in Room Rate for those 10 months in 2020 compared to same period in 2019.
  • January/February 2021 results for the lodging industry in MA show a decline in Rooms Sold of 45%, and a decline in Room Revenue of 61%, compared to January/February 2020. The further decline in Room Revenue was caused by a 30% decline in Room Rates.

MA, U.S, & Northeastern States Lodging Results: Jan./Feb. 2021 vs. Jan./Feb. 2020 

  • Lodging industry Room Revenue losses across the U.S. totaled $11.3 Billion, a 48% decline.
  • In MA, losses totaled $231 Million, a 61% decline.
  • In the other New England states combined, losses totaled $135 Million, a 34% decline. 
  • In New Jersey, losses totaled $162 Million, a 45% decline; in New York, losses totaled $850 Million, a 63% decline; in Pennsylvania, losses totaled $204 Million, a 41% decline.
  • The higher percentage losses occurred in states (MA & NY) where the largest concentration of Rooms Revenue comes from urban areas.
  • In MA & NY, between 60% and 70% of each state’s Room Revenue originates in the Greater Boston and New York City areas respectively.



MOTT Contacts

MA Office of Travel and Tourism staffers are working remotely. Please see contact information:
John Alzapiedi, Web Manager,

Phyllis Cahaly, Director of Partnership Marketing,

Tony D’Agostino, Research Director,

Daniela De Caro-Heavey, Special Projects Manager,

Keiko Matsudo Orrall, Executive Director,

Michael Quinlin, Director, Commonwealth Marketing Office,

Maria Speridakos, Director of International PR,

Marc Zappulla, Grants Coordinator,






Copyright © 2021 Massachusetts Office of Travel & Tourism, All rights reserved.
You are receiving this email because you are listed in our industry database and we want to keep you informed about our agency.

Our mailing address is:

Massachusetts Office of Travel & Tourism

136 Blackstone St.

5th Floor

Boston, Massachusetts 02109