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Farmer's Market, Boston                                                                           March, 2021


Dear MOTT Partners, 
 

March is an exciting month in Massachusetts, as we celebrate Women's History, Irish Heritage and the Maple Syrup season. Plus, Saturday, March 20 marks the beginning of spring, always a cause for celebration!
 
Our statewide initiative, My Local MA, encourages all of us to support local businesses, including farms and restaurants, art galleries and cultural venues, Main Street retailers and family-owned companies. Join the movement on social media using the hashtag #MyLocalMA. We are making a difference as we join together for this cause.
 
Health and safety remain foremost on our minds as we continue to fight the pandemic and work toward recovery and reopening in the months ahead. Thank you for your continued commitment to our industry and for your optimism during these trying times. Please feel free to reach out if we can be of assistance.


Sincerely,

Keiko Matsudo Orrall
Executive Director

 

 

Massachusetts Reopening News

 

 

My Local MA




My Local MA Campaign on MassDOT Billboards
 
Be on the lookout throughout the month of March for our My Local MA Campaign billboards featured by MassDOT.  You can find more information and resources at Lovemylocalma.com. And please, don't forget to #MaskupMA!
 

 

 

Industry News

Travel and Tourism Recovery Grants
 
Thank you to those who took the time to apply to the Travel and Tourism Recovery Grant Program. This competitive grant program is a new marketing effort to support the My Local MA campaign, enhance tourism recovery, and has the potential to increase non-resident visitation. It is funded at $1,000,000 through the Tourism Trust Fund. Awards will be announced later this month!

 

 

MOTT Opportunities

Media Outreach 
MOTT is preparing its media outreach on ongoing spring and upcoming summer activities. Please contact Michael Quinlin to share ideas or to get more details.
 
Made in Massachusetts 
The phrase ‘Made in Massachusetts’ refers to a strong local brand that embodies quality, uniqueness, popularity and very often, iconic status. Do you have a product or company Made in Massachusetts?  If so, please send us details and we can promote it in our marketing materials to residents and visitors alike. Please send your submissions to Phyllis M. Cahaly.
 
Call for Photography 
MOTT is always on the lookout for year-round stunning tourism photography of Massachusetts to share on our social sites. If you would like to submit some of your favorite royalty and copyright free images, please send to Phyllis M. Cahaly for consideration. Please include the name of the photo, the location (city/town) and the photography credit.
 
List Your Business on VisitMA.com 
VisitMA.com has a business database that we are expanding as part of the My Local MA campaign.  It is easy to be part of VisitMA.com: just go to https://business.visitma.com/, where you can sign on as a new business, or update your information if you are already registered on the site. Please contact our Web Manager with any questions.  
 
50 Great Things to do Under $50 
MOTT is currently accepting listings for MOTT’s ’50 Under $50’  May/June and July/August 2021 editions.  Here’s the criteria: the offer must be under $50 (so up to $49.99, tax included) and cover BOTH: 1.) admission for two adults and 2.) admission for two adults with two children age 12 and under. Please send your submissions for consideration to Phyllis M. Cahaly

Regional Tourism Council Bulletin



The March issue of the RTC’s monthly bulletin is available to read here.  

 

 

MA Film Office

Film Festivals
 
February 6 – March 22 (Virtual)
Pioneer Valley Jewish Film and Arts Festival
 
March 4 – 10 (Virtual)
Boston Jewish Film Festival
 
March 17 – 21 (Virtual)
Boston Irish Film Festival

March 19 – 28 (Virtual)
Salem Film Fest
 
For a schedule of film festivals in Massachusetts this month and throughout the year, visit MAfilm.org/.

 

 

By the Numbers


Massachusetts Lodging Results: CYs 2020 vs. 2019 and January 2021 

  • The Lodging Industry in MA started off CY 2020 with substantial gains over 2019.  Sharp declines caused by the COVID-19 Pandemic followed for the remainder of 2020.
  • For the months of January/February 2020, Rooms Sold and Room Revenue increased by 7-8% compared to the same two months in 2019.
  • However, during the remaining 10 months (March-December), Rooms Sold decreased by just over 59% and Room Revenue decreased 71%.
  • The much sharper decline in Room Revenue was caused by a 30% decline in Room Rate for those 10 months in 2020 compared to same period in 2019.
  • January 2021 results for the lodging industry in MA show a decline in Rooms Sold of 45%, and a decline in Room Revenue of 62% compared to January 2020. The further decline in Room Revenue was caused by a 30% decline in Room Rates.





MA, U.S, & Northeastern States Lodging Results: January 2021 vs. January 2020 

  • Lodging industry Room Revenue losses across the U.S. totaled $5.7 Billion, a 49% decline.
  • In MA, losses totaled $115 Million, a 62% decline.
  • In the other New England states combined, losses totaled $62 Million, a 35% decline. 
  • In New Jersey, losses totaled $84.5 Million, a 47% decline; in New York, losses totaled $428.5 Million, a 64% decline; in Pennsylvania, losses totaled $104.2 Million, a 44% decline.
  • The higher percentage losses occurred in states (MA & NY) where the largest concentration of Rooms Revenue comes from urban areas.
  • In MA & NY, between 60% and 70% of each state’s Room Revenue originates in the Greater Boston and New York City areas respectively.

 

 

MOTT Contacts

MA Office of Travel and Tourism staffers are working remotely. Please see contact information:
 
John Alzapiedi, Web Manager, john.alzapiedi@mass.gov

Phyllis Cahaly, Director of Partnership Marketing, phyllis.cahaly@mass.gov

Tony D’Agostino, Research Director, tony.dagostino@mass.gov

Daniela De Caro-Heavey, Special Projects Manager, daniela.decaro@mass.gov

Keiko Matsudo Orrall, Executive Director, keiko.m.orrall@mass.gov

Michael Quinlin, Director, Commonwealth Marketing Office, michael.quinlin@mass.gov

Maria Speridakos, Director of International PR, maria.speridakos@mass.gov

Marc Zappulla, Grants Coordinator, marc.zappulla@mass.gov

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