Dear MOTT Partners,
March is an exciting month in Massachusetts, as we
celebrate Women's History, Irish Heritage and the Maple Syrup
season. Plus, Saturday, March 20 marks the beginning of spring,
always a cause for celebration!
Our statewide initiative, My Local MA, encourages all of us to
support local businesses, including farms and restaurants, art
galleries and cultural venues, Main Street retailers and
family-owned companies. Join the movement on social media using the
hashtag #MyLocalMA. We are making a difference as we join together
for this cause.
Health and safety remain foremost on our minds as we continue to
fight the pandemic and work toward recovery and reopening in the
months ahead. Thank you for your continued commitment to our
industry and for your optimism during these trying times. Please
feel free to reach out if we can be of assistance.
Keiko Matsudo Orrall
Local MA Campaign on MassDOT Billboards
Be on the lookout throughout the month of March for our My Local MA
Campaign billboards featured by MassDOT. You can find more
information and resources at Lovemylocalma.com. And please,
don't forget to #MaskupMA!
and Tourism Recovery Grants
Thank you to those who took the time to apply to the Travel and
Tourism Recovery Grant Program. This competitive grant program
is a new marketing effort to support the My Local MA campaign,
enhance tourism recovery, and has the potential to increase
non-resident visitation. It is funded at $1,000,000 through
the Tourism Trust Fund. Awards will be announced later this month!
MOTT is preparing its media outreach on ongoing spring and upcoming
summer activities. Please contact Michael
Quinlin to share ideas or to get more details.
The phrase ‘Made in Massachusetts’ refers to a strong local brand
that embodies quality, uniqueness, popularity and very often,
iconic status. Do you have a product or company Made in
Massachusetts? If so, please send us details and we can
promote it in our marketing materials to residents and visitors
alike. Please send your submissions to Phyllis
MOTT is always on the lookout for year-round stunning tourism
photography of Massachusetts to share on our social sites. If you
would like to submit some of your favorite royalty and copyright
free images, please send to Phyllis M. Cahaly for
consideration. Please include the name of the photo, the location
(city/town) and the photography credit.
Your Business on VisitMA.com
VisitMA.com has a business
database that we are expanding as part of the My Local MA
campaign. It is easy to be part of VisitMA.com: just go to https://business.visitma.com/,
where you can sign on as a new business, or update your information
if you are already registered on the site. Please contact our Web Manager with any questions.
Great Things to do Under $50
MOTT is currently accepting listings for MOTT’s ’50 Under $50’ May/June and
July/August 2021 editions. Here’s the criteria: the offer
must be under $50 (so up to $49.99, tax included) and cover BOTH:
1.) admission for two adults and 2.) admission for two adults with
two children age 12 and under. Please send your submissions for
consideration to Phyllis M. Cahaly.
Tourism Council Bulletin
The March issue of the RTC’s monthly bulletin is available to read here.
Lodging Results: CYs 2020 vs. 2019 and January 2021
- The Lodging Industry in MA started off CY
2020 with substantial gains over 2019. Sharp declines
caused by the COVID-19 Pandemic followed for the remainder of
- For the months of January/February 2020,
Rooms Sold and Room Revenue increased by 7-8% compared to the
same two months in 2019.
- However, during the remaining 10 months
(March-December), Rooms Sold decreased by just over 59% and
Room Revenue decreased 71%.
- The much sharper decline in Room Revenue
was caused by a 30% decline in Room Rate for those 10 months
in 2020 compared to same period in 2019.
- January 2021 results for the lodging
industry in MA show a decline in Rooms Sold of 45%, and a
decline in Room Revenue of 62% compared to January 2020. The
further decline in Room Revenue was caused by a 30% decline in
U.S, & Northeastern States Lodging Results: January 2021 vs.
- Lodging industry Room Revenue losses across
the U.S. totaled $5.7 Billion, a 49% decline.
- In MA, losses totaled $115 Million, a 62%
- In the other New England states combined,
losses totaled $62 Million, a 35% decline.
- In New Jersey, losses totaled $84.5
Million, a 47% decline; in New York, losses totaled $428.5
Million, a 64% decline; in Pennsylvania, losses totaled $104.2
Million, a 44% decline.
- The higher percentage losses occurred in
states (MA & NY) where the largest concentration of Rooms
Revenue comes from urban areas.
- In MA & NY, between 60% and 70% of each
state’s Room Revenue originates in the Greater Boston and New
York City areas respectively.
MA Office of Travel and Tourism staffers are working remotely.
Please see contact information:
Alzapiedi, Web Manager, email@example.com
Cahaly, Director of Partnership Marketing, firstname.lastname@example.org
D’Agostino, Research Director, email@example.com
Caro-Heavey, Special Projects Manager, firstname.lastname@example.org
Matsudo Orrall, Executive Director, email@example.com
Quinlin, Director, Commonwealth Marketing Office, firstname.lastname@example.org
Speridakos, Director of International PR, email@example.com
Zappulla, Grants Coordinator, firstname.lastname@example.org