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Walden Pond, Concord                                                                          January 2021



Dear MOTT Partners, 
 
We welcome the New Year with hope and optimism, and with a renewed commitment to strengthen our Massachusetts travel and tourism community.  That is our MOTT resolution for 2021!
 
Our statewide campaign, My Local MA continues through the winter.  This timely initiative reminds our citizens to support small businesses in cities and towns, resort areas, rural villages and farmlands, as well as our museums, visitor attractions and historical sites. 
 
Let’s stay Massachusetts Strong until the pandemic has passed.  Please #maskupMA and continue to work together as an industry.  As always, we remain grateful for your passion, hard work and pride in promoting Massachusetts.

Sincerely,

Keiko Matsudo Orrall
Executive Director

 

 

My Local MA


My Local MA Campaign on Social  
My Local MA Campaign continues into 2021, and offers a perfect way to share your experience by using #MyLocalMA on social media. You can find more information and resources at Lovemylocalma.com.
 
And please, don't forget to #MaskupMA!

 

 

MOTT Media Opportunities

MOTT is preparing its media outreach on February holidays, Valentine’s Day, Black History Month and ongoing winter activities.  Please contact Michael Quinlin to share ideas or to get more details.

 

 

Industry News


Award Winning Union Oyster House
The World Culinary Awards has named the Union Oyster House in Boston, North America’s Best Landmark Restaurant.  Sincere congratulations to the Milano family and the entire staff.  Details here.

Made in Massachusetts
You may have visited a Dunkin’ today, enjoyed a Hood product, or lit a Yankee or Kringle candle over the holidays. Perhaps you’re ready to break out your Titleist equipment and post links reward yourself with a beverage like Ocean Spray Cranberry Juice, or a Polar Seltzer.

Did you know that these wonderful products, like so many others, are made right here in Massachusetts? In fact, you’ll find ingenuity in every corner of the Commonwealth. We’d love to hear from you about any product you know of that is ‘Made in Massachusetts’! Please send your submissions to Phyllis M. Cahaly.

Call for Photography
It’s still true: “A picture is worth a thousand words.” MOTT is always on the lookout for year-round stunning tourism photography of Massachusetts, to share on our social sites. If you would like to submit some of your favorite royalty and copyright free images, please send to Phyllis M. Cahaly for consideration. Please include the name of the photo, the location (city/town) and the photography credit. 

$668 Million Small Business Relief Package
The Baker-Polito Administration has launched a $668 million program to provide financial assistance to Massachusetts small businesses impacted by the COVID-19 Pandemic. The new business relief program would offer grants up to $75,000, but not more than three months’ operating expenses, to be used for employee wage and benefits costs, space-related costs, and debt service obligations.
 
The online application portal for the new program opened on Thursday, December 31, and will close on Friday, January 15. Awards are expected to be announced in early February.

More details on how to apply and eligibility requirements are available at empoweringsmallbusiness.org. Read more about this initiative here.
 
List Your Business on VisitMA.com  
VisitMA.com has a business database that we are expanding as part of the My Local MA campaign.  It is easy to be part of VisitMA.com: just go to https://business.visitma.com/, where you can sign on as a new business, or update your information if you are already registered on the site. If you have any questions please contact our Web Manager
 
Regional Tourism Council Bulletin
 

The January issue of the RTC’s monthly bulletin is available to read here.

50 Great Things to do Under $50 
MOTT’s ’50 Under $50’ special deals page is consistently ranked as one of our Top 5 visited web pages each month.  To list a special deal offered by your organization, the offer must be under $50 (so up to $49.99, tax included) and cover BOTH: 1.) admission for two adults and 2.) admission for two adults with two children age 12 and under. We are currently accepting listings for March/April and May/June, 2021, so please send your submissions for consideration to Phyllis M. Cahaly
 
FREE means FREE!           
With so many amazing free things to do in Massachusetts, we created a FREE category listing in our online calendar of events at VisitMA.com. Now, you can add your organization’s cost-free events to MOTT’s year-round calendars. Just click on ‘submit your listing’ on the bottom of the homepage, and follow the prompts. If you have any issues, please contact our Web Manager John Alzapiedi

 

 

MA Film Office

Belmont World Film (Virtual) January 15-24, 2021
Belmont World Film is an international film series that promotes cross-cultural understanding through film. This year’s series, “Bound by Beliefs,” features nine foreign language films from the world’s top film festivals paired with speakers, performances, and ethnic cuisine. A special series, “Justice for All,” featuring films about human rights issues, runs in June. The annual Family Festival for children age 3-12, runs during Martin Luther King Jr. weekend each January.

For a schedule of film festivals in Massachusetts this month and throughout the year, visit MAfilm.org/.

 

 

By the Numbers


Massachusetts Lodging Results: CYs 2020 v. 2019 through November

  • The Lodging Industry in Massachusetts started off CY 2020 with substantial gains over 2019.  However, it was then followed by sharp declines caused by the COVID-19 Pandemic.
  • Both Rooms Sold and Room Revenue increased by nearly 8% for January/February 2020, compared to the same two months in 2019.
  • In MA, the COVID-19 Pandemic led to a nearly 80% drop in Rooms Sold in both April and May 2020, compared to same months in 2019.
  • During the summer months, the MA lodging industry monthly year over year decreases began to improve. 
  • In November 2020, the Lodging Industry Rooms Sold and Room Revenue decreases over November 2019, were 55% and 73% respectively.
  • The much sharper decline in Room Revenue was caused by 41% decline in Room Rate to $100.93 in November 2020 from $169.75 in November 2019.



 

 

Massachusetts Reopening News

  • For the most up-to-date information on Massachusetts, visit the COVID-19 daily update at mass.gov/covid19-updates.
  • MOTT's website, VisitMA.com,  has helpful FAQs for visitors coming to Massachusetts.

 

 

MOTT Contacts

MA Office of Travel and Tourism staffers are working remotely. Please see contact information:
 
John Alzapiedi, Web Manager, john.alzapiedi@mass.gov

Phyllis Cahaly, Director of Partnership Marketing, phyllis.cahaly@mass.gov

Tony D’Agostino, Research Director, tony.dagostino@mass.gov

Daniela De Caro-Heavey, Special Projects Manager, daniela.decaro@mass.gov

Keiko Matsudo Orrall, Executive Director, keiko.m.orrall@mass.gov

Michael Quinlin, Director, Commonwealth Marketing Office, michael.quinlin@mass.gov

Maria Speridakos, Director of International PR, maria.speridakos@mass.gov

Marc Zappulla, Grants Coordinator, marc.zappulla@mass.gov

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You are receiving this email because you are listed in our industry database and we want to keep you informed about our agency.

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Massachusetts Office of Travel & Tourism

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5th Floor

Boston, Massachusetts 02109


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