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Ice skating in Worthington; photo by Lynn Graves                           December 2020



Dear MOTT Partners, 
 
December marks the end of a very challenging 2020 here in Massachusetts, and indeed, throughout the world, as the pandemic continues to alter our lives.  And yet, we in the travel and tourism community remain optimistic of better things to come in 2021. 
 
This holiday season let us cherish the joys that give us hope and comfort. Family gatherings may be smaller than past years, but we still relish seeing the holiday lights, decorating the tree, giving gifts to one another, and giving thanks for what we have.
 
The statewide campaign, My Local MA, continues to evolve, reaching even more businesses and consumers. Please continue to support our small businesses in cities and towns, resort areas, rural villages and farmlands, as well as our museums, visitor attractions and historical sites.

From all of us at MOTT, we wish you and your families a wonderful Holiday season.  We look forward to working with you in 2021, and remain grateful for your passion, hard work and pride in promoting Massachusetts.

Sincerely,

Keiko Matsudo Orrall
Executive Director

 

 

My Local MA


My Local MA Campaign on Social  
My Local MA Campaign offers a perfect way to share your experience by using #MyLocalMA on social media. You can find more information and resources at Lovemylocalma.com.
And please, don't forget to #MaskupMA!

 

 

MOTT Media Opportunities

MOTT is preparing its media outreach on January holidays and winter activities.  Please contact Michael Quinlin to share ideas or to get more details.

 

 

International Update

Media Results 
MOTT is happy to share a publication resulting from a MOTT group press FAM from Germany in June 2019. Sabine Loeprick, a journalist from Germany, published her radio piece on Sunday Stroll, a cultural radio show that reaches 1.6 million listeners. The 13-minute radio spot on November 22 ‘Mid den pilgrim fathers auf der Mayflower’ discusses the Plymouth 400 commemoration, and mentions Provincetown to Plymouth. While in German, many of the direct quotes are in English (with a voice over), from the folks met by the media during the press FAM. Thank you to all who hosted this media group while they were in Massachusetts.

 

 

Industry News

Call for Photography 
It’s still true: “A picture is worth a thousand words.” MOTT is always on the lookout for year-round stunning tourism photography of Massachusetts, to share on our social sites. If you would like to submit some of your favorite royalty and copyright free images, please send to Phyllis M. Cahaly for consideration. Please include the name of the photo, the location (city/town) and the photography credit. 
 
Cultural Organization Economic Recovery Grant Program Initiative  
The Mass Cultural Council, in partnership with the Executive Office of Housing & Economic Development, has launched the Cultural Organization Economic Recovery Grant Program, which offers grant assistance to Massachusetts nonprofit cultural organizations negatively impacted by the COVID-19 pandemic. This new $10 million initiative is part of the Baker-Polito Administration’s Economic Recovery Plan.  $2 million from the fund will be dedicated to supporting small cultural nonprofits, in alignment with the FY20 COVID supplemental budget. Read more about this initiative here
 
List Your Business on VisitMA.com  
VisitMA.com has a business database that we are expanding as part of the My Local MA campaign.  It is easy to be part of VisitMA.com: just go to https://business.visitma.com/, where you can sign on as a new business, or update your information if you are already registered on the site. If you have any questions please contact our Web Manager
 
Regional Tourism Council Bulletin
 

The December issue of the RTC’s monthly bulletin is available to read here.
 
 
The 2020 Big E Virtual Marketplace 
The Big E Virtual Marketplace has officially launched, and will help to keep fairgoers engaged in The Big E experience, despite the Fair’s cancellation due to the COVID-19 crisis.  This exciting Virtual Marketplace will be live through the end of the year.  It allows fairgoers and fans of The Big E to virtually find their favorite Massachusetts Building vendor, and shop for goods and services. MOTT is participating in this venture, and continues to connect The Big E public with Massachusetts’ tourism regions and social media. See details here
 
50 Great Things to do Under $50 
MOTT’s ’50 Under $50’ special deals page is consistently ranked as one of our Top 5 visited web pages each month.  To list a special deal offered by your organization, the offer must be under $50 (so up to $49.99, tax included) and cover BOTH: 1.) admission for two adults and 2.) admission for two adults with two children age 12 and under. We are currently accepting listings for March/April and May/June, 2021, so please send your submissions for consideration to Phyllis M. Cahaly
 
FREE means FREE!           
With so many amazing free things to do in Massachusetts, we created a FREE category listing in our online calendar of events at VisitMA.com. Now, you can add your organization’s cost-free events to MOTT’s year-round calendars. Just click on ‘submit your listing’ on the bottom of the homepage, and follow the prompts. If you have any issues, please contact our Web Manager John Alzapiedi

 

 

MA Film Office

Taiwan Film Festival  (Virtual)         
Taiwan Film Festival of Boston (TFFB) is a non-profit organization striving to bring Taiwanese stories and films to the United States and the world. The virtual 2020 Taiwan Film Festival—“Lost and Found” Series will screen at least one movie per month until the end of the year. Each movie will be accompanied by a post-screening forum where attendees can engage in dialogue with special guests.
 
For a schedule of film festivals in Massachusetts this month and throughout the year, visit MAfilm.org/.

 

 

By the Numbers


Massachusetts Lodging Industry Results: CYs 2020 v. 2019 through October

  • The Lodging Industry in Massachusetts started off CY 2020 with substantial gains over 2019.  However, it was then followed by sharp declines caused by the COVID-19 Pandemic.
  • Both Rooms Sold and Room Revenue increased by nearly 8% for January/February 2020, compared to the same two months in 2019.
  • In MA, the COVID-19 Pandemic led to a nearly 80% drop in Rooms Sold in both April and May 2020, compared to same months in 2019.
  • During the summer months, the MA lodging industry monthly year over year decreases began to improve. 
  • In October 2020, the Lodging Industry Rooms Sold and Room Revenue decreases over October 2019, were 51% and 71% respectively.
  • The much sharper decline in Room Revenue was caused by 41% decline in Room Rate from $207.74 in October 2019 to $122.99 in October 2020.
  • Most recent results indicate a leveling of the previously positive trends.



 

 

Massachusetts Reopening News

  • For the most up-to-date information on Massachusetts, visit the COVID-19 daily update at mass.gov/covid19-updates.
  • Massachusetts has launched a public awareness campaign called #GetBackMass, reminding residents to stay safe and remain vigilant. See details here.
  • MOTT's website VisitMA.com has helpful FAQs for visitors coming to Massachusetts.

 

 

MOTT Contacts

MA Office of Travel and Tourism staffers are working remotely. Please see contact information:
 
John Alzapiedi, Web Manager, john.alzapiedi@mass.gov
Phyllis Cahaly, Director of Partnership Marketing, phyllis.cahaly@mass.gov
Tony D’Agostino, Research Director, tony.dagostino@mass.gov
Daniela De Caro-Heavey, Special Projects Manager, daniela.decaro@mass.gov
Keiko Matsudo Orrall, Executive Director, keiko.m.orrall@mass.gov
Michael Quinlin, Director, Commonwealth Marketing Office, michael.quinlin@mass.gov
Maria Speridakos, Director of International PR, maria.speridakos@mass.gov
Marc Zappulla, Grants Coordinator, marc.zappulla@mass.gov

 

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