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Island Creek Oysters, Duxbury                                                           November 2020


Dear MOTT Partners, 

This month, despite these challenging times, we still take delight in our annual fall foliage and cranberry harvest, our state’s natural beauty and our cultural, culinary and historical assets. 
 
The statewide campaign, My Local MA, continues to evolve and is gaining traction with both businesses and consumers. See details below, and thank you for supporting our small businesses in cities and towns, resort areas, rural villages and farmlands, as well as our museums, visitor attractions and historical sites.
 
The pandemic remains foremost in our minds as we strive to maintain health & safety protocols while keeping our economy growing.  Read below the latest COVID-19 measures, effective November 6, that pertain to restaurants, group gatherings, and mask wearing.
 
This Thanksgiving holiday, we will pause to reflect, give thanks and renew the spirit of Massachusetts that gives us so much hope

Sincerely,

Keiko Matsudo Orrall
Executive Director

 

 

My Local MA Campaign: Lovemylocalma.com


 

If you own or work at a local business, or are part of a local business group, you can help spread the word about the impact that local shops, restaurants, and attractions have on our way of life in Massachusetts.  My Local MA is how we stand united for local businesses and organizations across Massachusetts. Put My Local MA to work for you, by using the resources on this page to show your support, amplify your efforts, and make the case for local to customers, visitors, and everyone in your network.
 
My Local MA Campaign offers a perfect way to share your experience by using #MyLocalMA on social media. You can find more information and resources at Lovemylocalma.com.

And please, don't forget to #MaskupMA!

 

 

Massachusetts Reopening News

  • For the most up-to-date information on Massachusetts, visit the COVID-19 daily update at mass.gov/covid19-updates.
  • MOTT's website VisitMA.com has helpful FAQs for visitors coming to Massachusetts.
  • On November 6, 2020, the Baker-Polito Administration enacted targeted measures to disrupt the increasing trend of new COVID-19 cases and hospitalizations.  They include Stay at Home Advisories, Early Closure of Businesses and Activities, a Face Covering Order and a Gatherings Order. Details here.

 

 

Massachusetts Economic Recovery Plan

The Baker-Polito Administration announced a $774 million comprehensive Partnership for Recovery plan, to stabilize and grow the Massachusetts economy. The plan focuses on getting people back to work, supporting small businesses, fostering innovation, revitalizing downtowns, and ensuring housing stability. Details here.

 

 

MOTT Media Opportunities

MOTT is preparing its media outreach on Thanksgiving and December Holidays.  Please contact Michael Quinlin to share ideas or to get more details.

 

 

International Update

Media Results

Travel Industry Today in Canada recently published the following article: Precious Places: The Lighthouses of Massachusetts.

Here are brief market updates from MOTT’s international representatives in response to the COVID-19 Pandemic:
 
Canada – VoX International

  • The partial closure of Canada’s border with the United States, was extended to November 21 for drive traffic (air travel is allowed). The Government of Canada’s 14-day mandatory quarantine remains in effect. Airlines are lobbying the government to lift the 14-day quarantine when returning to Canada to re-open air travel. In October, the government announced that couples separated by border closures during COVID-19 could plan to reunite as Canada prepared to lift travel restrictions on a wider range of family members. Starting October 4, romantic partners for more than one year, siblings, grandparents and grandchildren and those seeking entry on compassionate grounds can apply to enter Canada. 
  • Announced October 22, the federal government will be testing arriving international travelers at Calgary International Airport for COVID-19, as a means to move towards relaxing existing quarantine rules. Returning travelers will still be legally required to undergo a 14-day quarantine, but those who agree to a COVID-19 test upon entry can (if they test negative) forgo quarantine if they agree to a second test within a week.  
  • The Canadian government is working on a financial bailout program for airlines. Air Canada has a voluntary pilot project at Toronto Pearson airport for arriving passengers. Travellers can opt to take a COVID-19 test and take another test within days of arrival to reduce the 14-day quarantine period.  Tests have shown less than 1 % of passengers have tested positive after 5 days of the tests.  Porter Airlines has suspended all flights until mid-December.  

United Kingdom – TTM

  • October has seen some positive and productive developments in the UK. MOTT UK participated in the first ever virtual Visit USA Training Roadshow in which they were able to train over 250 agents in one evening and participate in the Q&A about Massachusetts. Feedback was excellent and the agents were fully engaged and are prepared and ready to sell.  The media is shifting their focus to a worldwide view and to helping their audiences work out how to travel to destinations requiring pre-tests and quarantine.  They are hopeful of including the USA in their “where to go in 2021” features and are looking for news that they can use within these.  
  • This month also saw the launch at Heathrow Airport of pre-departure rapid testing facilities in Terminal 2 and 5, being trialled with the Hong Kong route. The trial of CommonPass, a new Covid-19 ‘health passport’, on a flight from Heathrow to New York in October was hailed “a success” and added to the recent reports that an air bridge between London and New York is being seriously discussed.  The passengers on the United Airlines flight to Newark took a Covid-19 test up to 72 hours before departure and logged the results on a CommonPass app on their phones.  
  • The UK Government has implemented a lock down in England that started on Thursday, November 5, until December 2. The health officials advising the Government believe that this will be enough to stem the rise of cases nationwide, but with an emphasis on particular parts of the country that have seen sharp increase.  After this period of lockdown, the UK Government is planning to implement the three-tier local system.  The areas with low COVID (tier 1) cases will continue with the wearing of masks in public places, socialization in no more than groups of six, with bars and restaurants closing at 10:00pm. The highest (tier 3) has tighter restrictions with bars and restaurants closing, and socialization with only your own household. By localizing the restrictions, this will enable the economy to continue without shutting down areas that do not have high numbers of cases.

 

 

Industry News

Virtual Massachusetts Veterans Day
 
In honor of Veterans Day on November 11, the Commonwealth of Massachusetts is live- streaming a virtual Veterans Day Ceremony with speakers and musical performers from across the Commonwealth, remarks by Governor Baker, a tribute from our Military and more. Details here.

Mayflower II Recognition
 

Congratulations to Mayflower II, which was added to the National Register of Historic Places.  Details here.

List Your Business on VisitMA.com
 
VisitMA.com has a business database that we are expanding as part of the My Local MA campaign.  It is easy to be part of VisitMA.com: just go to https://business.visitma.com/, where you can sign on as a new business, or update your information if you are already registered on the site. If you have any issues or questions, please contact our Web Manager

Regional Tourism Council Bulletin



The November issue of the RTC’s monthly bulletin is available to read here.
 
 
The 2020 Big E Virtual Marketplace
 
The Big E Virtual Marketplace has officially launched, and will help to keep fairgoers engaged in The Big E experience, despite the Fair’s cancellation due to the COVID-19 crisis.  This exciting Virtual Marketplace will be live through the end of the year.  It allows fairgoers and fans of The Big E to virtually find their favorite Massachusetts Building vendor, and shop for goods and services. MOTT is participating in this venture, and continues to connect The Big E public with Massachusetts’ tourism regions and social media. See details here
 
50 Great Things to do Under $50
 
MOTT’s ’50 Under $50’ special deals page is consistently ranked as one of our Top 5 visited web pages each month.  To list a special deal offered by your organization, the offer must be under $50 (so up to $49.99, tax included) and cover BOTH: 1.) admission for two adults and
2.) admission for two adults with two children age 12 and under. We are currently accepting listings for January/February and March/April, so please send your submissions for consideration to Phyllis M. Cahaly
 
FREE means FREE!
           
With so many amazing free things to do in Massachusetts, we created a FREE category listing in our online calendar of events at VisitMA.com. Now, you can add your organization’s cost-free events to MOTT’s year-round calendars. Just click on ‘submit your listing’ on the bottom of the homepage, and follow the prompts. If you have any issues, please contact our Web Manager John Alzapiedi.  
 
Call for Brochures
 
Simon/Lee Premium Outlets in Lee, MA, invite you to send them one box of brochures or visitor guides for display at their information centers.  There is no storage or stocking fee so please send your printed tourism information to: Carolyn Edwards, Area General Manager, Simon/Lee Premium Outlets, 17 Premium Outlets Blvd., Lee, MA 01238.  For further details, contact Carolyn Edwards

 

 

MA Film Office

Arlington International Film Festival November 5 – 15 (Virtual)    
One of America’s longest running and most recognized celebrations of film. Entertaining, insightful, educational, and cutting-edge films; lively question-and-answer sessions with directors and actors.
 
Boston International Kids Film Festival November 20 – 22 (Virtual)
Films for, about, and by kids; workshops; mentoring opportunities. For children ages 10 and up.

For a schedule of film festivals in Massachusetts this month and throughout the year, visit MAfilm.org/.

 

 

By the Numbers


Massachusetts Lodging Industry Results: CYs 2020 v. 2019 through September

  • The Lodging Industry in Massachusetts started CY 2020 with substantial gains over 2019.  However, sharp declines followed, caused by the COVID-19 Pandemic. 
  • Both Rooms Sold and Room Revenue increased by nearly 8% for January/February 2020, compared to the same two months in 2019. 
  • In MA, the COVID-19 Pandemic led to a nearly 80% drop in Rooms Sold in both April and May 2020, compared to same months in 2019. 
  • During the summer months, the MA lodging industry Yr. / Yr. decreases began to improve.  
  • In September 2020, the Lodging Industry Rooms Sold and Room Revenue decreases over September 2019, were 51% and 66% respectively. 
  • The much sharper decline in revenue was caused by 30% decline in room rate. 
  • Most recent results indicate a leveling of the previously positive trends.



MOTT Contacts
 

MA Office of Travel and Tourism staffers are working remotely. Please see contact information:

John Alzapiedi, Web Manager, john.alzapiedi@mass.gov

Phyllis Cahaly, Director of Partnership Marketing, phyllis.cahaly@mass.gov

Tony D’Agostino, Research Director, tony.dagostino@mass.gov

Daniela De Caro-Heavey, Special Projects Manager, daniela.decaro@mass.gov

Keiko Matsudo Orrall, Executive Director, keiko.m.Orrall@mass.gov

Michael Quinlin, Director, Commonwealth Marketing Office michael.quinlin@mass.gov

Maria Speridakos, Director of International PR, maria.speridakos@mass.gov

Marc Zappulla, Grants Coordinator, Marc.Zappulla@mass.gov

 

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