Dear MOTT Partners,
The spirit of Massachusetts continues to be strong, as
we weather the COVID-19 pandemic. Our tourism community is
working tirelessly to maintain safe and healthy protocols as we invite
visitors to explore the beauty of our state.
This month, MOTT is unveiling several exciting initiatives:
with EOHED and other partners, MOTT is launching a new ‘My Local’
marketing campaign to encourage MA residents to buy, eat, and stay
locally supporting our local businesses. We have wonderful small
businesses that will be highlighted statewide.
are rolling out a website refresh this month and changing the URL
from massvacation.com to visitma.com.
finally, we are issuing a digital booklet, Historic Women
Trailblazers of Massachusetts, to celebrate the 100th
anniversary of the 19th Amendment on August 26, which
gave women the right to vote.
We remain committed to defeating COVID-19 and we thank
you for your commitment too. You can stay up to date on the
latest Massachusetts news by checking the COVID-19 links below.
On behalf of all of us here at MOTT, please enjoy a safe and restful
remainder of summer, and thank you as always for your valued
Keiko Matsudo Orrall
Massachusetts Reopening News
August 1, 2020, all visitors and returning residents entering
Massachusetts must follow new travel orders. The Commonwealth has
made great progress to slow the spread of COVID-19 and gradually
re-open the economy, and all visitors have a responsibility to
help us keep transmission levels as low as possible. See details here.
the most up-to-date information on Massachusetts, visit the
COVID-19 daily update at mass.gov/covid19-updates.
- MOTT's website
has helpful FAQs for visitors coming to Massachusetts.
The Mayflower II made its historic return to Plymouth Harbor on Monday,
August 10, marking the 400th commemoration of the Pilgrims
coming to these shores in 1620. See details here.
Dine Out Boston takes place on August 16-21 and 23-28 in 100+
restaurants in Greater Boston. Thank you to the GBCVB for keeping
this cherished tradition alive. See details here.
Celebrates Women Trailblazers
MOTT’s Historic Women Trailblazers digital
page celebrates the achievement of women in the Commonwealth.
Stay tuned for the mid-August release of our digital Historic
Women Trailblazer’s booklet.
Holiday is Back
Massachusetts’ annual Sales Tax Holiday the weekend of
August 29-30 offers a good opportunity to support Main Street
businesses and the local economy. See FAQs about the Sales Tax
Big E is Cancelled
The Eastern States Exposition announced that due to the COVID-19
crisis, this year's BIG E Fair has been cancelled. Be sure to mark
your calendar for the 2021 BIG E Fair:
September 17-October 3, 2021. See details here.
Since Governor Baker announced the Travel Order on July 24, Massport
has implemented a multi-pronged communications approach to inform and
educate passengers about it. The Authority has posted information on its website
and social media channels. Over 500 signs, including more than 200
digital displays, have been posted with a QR code so passengers with
smart phones can easily access the Travel Form in their hands. These
signs are located in high visibility areas across the airport.
Additionally, pre-recorded announcements about the Travel Order are
regularly broadcasting on the PA system.
Simon/Lee Premium Outlets in Lee, MA, invite you to send them one box
of brochures or visitor guides for display at their information
centers. There is no storage or stocking fee so please send your
printed tourism information to: Carolyn Edwards, Area General Manager,
Simon/Lee Premium Outlets, 17 Premium Outlets Blvd., Lee, MA 01238. For
details, contact Carolyn Edwards.
Things to do Under $50
MOTT’s ’50 Under $50’ special
deals page is consistently ranked as one of our Top 5 visited web
pages each month. To list a special deal offered by your
organization, the offer must be valid for a two-month duration and the
admission of $50 must cover both: 1.) two adults
only and 2.) two adults with two children age 12 and
under. We are currently accepting ‘50 Under $50’ offers for
September through December 2020. Please send submissions to Phyllis M. Cahaly.
With so many amazing free things to do in Massachusetts, we created
a FREE category
listing in our online calendar of events at massvacation.com.
Now, you can add your organization’s cost-free events to MOTT’s
year-round calendars. Just click on ‘submit your listing’
on the bottom of the homepage, and follow the prompts.
MA Film Office
The Berkshire International Film Festival has teamed up with
Shakespeare and Company to present The Berkshire Drive-In. This
“Pop-up Drive-in” summer series takes place on the Shakespeare &
Company campus, 70 Kemble Street in Lenox, Thursday through Sunday
evenings, from July 23 to September 13, 2020. The series presents 40
curated films including Sundance hits, Shakespeare-themed films, family
films and award-winning animated films.
For information, see here.
MA Office of Travel and Tourism staffers are working remotely, see
John Alzapiedi, Web
Phyllis Cahaly, Director of
Partnership Marketing, email@example.com
Tony D’Agostino, Research
Daniela De Caro-Heavey, Special
Projects Manager, firstname.lastname@example.org
Keiko Matsudo Orrall, Executive
Michael Quinlin, Director,
Commonwealth Marketing Office email@example.com
Maria Speridakos, Director of
International PR, firstname.lastname@example.org
Marc Zappulla, Grants
By the Numbers
Lodging Performance: CY 2020 vs. CY 2019
first 2 months of CY 2020 saw MA lodging performance far
outperform the U.S. averages. However, the pandemic has negatively
impacted lodging performance in MA much more than the rest of the
first 2 months of CY 2020, the Commonwealth saw the lodging
industry increases in both Rooms Sold (Demand) and Room Revenue,
the same period, the U.S. lodging average increases were under 4%
both in Demand and Room Revenue.
2020 through June has seen Demand in MA decrease by 50%, compared
to a 40% decline across the U.S.
Revenue in MA declined by just over 60%, while the U.S. average
was down 50%.