Dear MOTT Partners,
Massachusetts is currently in phase one of a four-phase plan to
safely reopen the economy, get people back to work, and ease social
restrictions while minimizing the health impacts of COVID-19.
Please stay up to date on the latest Massachusetts news by checking
the COVID-19 links below, and don’t hesitate to contact me or any
of the MOTT staff with questions or comments.
For now, our tourism and hospitality community is working hard to
adapt to the new normal, and making plans for the future, when
Massachusetts is able to welcome travelers back. During this
time, we value our partners and collaborators more than ever.
Please stay safe and healthy as we battle through this
pandemic. Thank you for your diligence, optimism and pride in
Massachusetts’ travel and tourism community.
Keiko Matsudo Orrall
- The Baker-Polito
Administration has issued Reopening Massachusetts, a
comprehensive plan to safely reopening the Massachusetts
economy, get people back to work, and ease social restrictions
while minimizing the health impacts of COVID-19. Download the Reopening Report here.
- The Administration has issued workplace
safety standards for restaurants and lodging. These workplace
specific safety standards are organized around four distinct
categories covering Social Distancing, Hygiene Protocols,
Staffing and Operations and Cleaning and Disinfecting.
- Outdoor dining will begin at the start of
Phase II. Indoor dining will begin later within Phase II,
subject to public health data. Even when indoor seating is
permitted, use of outdoor space will be encouraged for all
- Social distancing guidance includes spacing
tables six feet apart with a maximum party size of six people.
The use of bars, except for spaced table seating, will not be
permitted. For hygiene protocols, utensils and menus should be
kept clean through single use or with strict sanitation
guidelines, reservations or call ahead seating is recommended
and contactless payment, mobile ordering or text on arrival
for seating will also be encouraged.
- Restaurants will be expected to follow
cleaning and disinfecting guidelines, in accordance with CDC
guidance. This includes closing an establishment temporarily
if there is a case of COVID-19 in an establishment.
Here are brief market updates from MOTT’s international
representatives in response to the COVID-19 pandemic:
- Canada currently
has 86,939 confirmed and presumptive coronavirus
cases with the majority of cases in the provinces of
Ontario and Quebec.
- Plans for gradually
reopening businesses and recreational activities vary by
province and territory but all Canadians must implement social
distancing efforts, staying two meters apart.
- The Canadian border
remains closed until June 21 and Air Canada will
resume service from Boston to Montreal on June
22 with WestJet under suspension until June
30 and Porter Airlines until July 29. Air
passengers are now required to wear non-medical masks and all
incoming travelers must present a plan to
UNITED KINGDOM– Travel and Tourism
Marketing (TTM) Ltd.
- From the onset of
Covid-19, the UK representative office constructed a
plan ensuring that Massachusetts stayed relevant, on
trend, informed, responsive and fluid. We listened, with
a clear mission; to provide travel trade and media partners
with the tools to stay connected with their
audiences. We adopted a soft, preferred and
appreciated approach to product and story lines in preparation
for the pent-up demand. e.g.
Response to our TTM training program. “I wanted to thank
you for the training of Massachusetts. We are always
looking for new ideas and ways to increase awareness so having
you here is invaluable.”
- Working closely
with media, providing travel inspiration with a focus on
wellbeing, nature and open spaces, as they start to encourage
travel planning for Q4 2020 and 2021. Providing stories
with positive messaging is as important as factual content,
with consumers wanting reassurance and destinations that
speaks to their emotional connection to travel.
- As the market
emerges, we are seeing green shoots, with the UK predicted to
be one of the first to return to travel to the US in
significant number. Consumers are engaging, planning and
choosing to rebook over cancelling. Support of the
market during the crisis has been noted, used, resourced and
appreciated, keeping Massachusetts in a prominent position for
the return to travel.
GERMANY– Marketing Services
- Germany is doing
well and moving nicely out of this crisis. Only less
than 6% of the total infected people currently remain active -
more than 94% of all cases have been solved.
- Most lockdown
measures have been lifted and shop, stores and restaurants are
open again. Most hotels will open in June and Germany is
looking at allowing unrestricted travel to 31 countries in
Europe as of July 1.
- Lufthansa will
receive a German government support of up to 9 billion Euro -
well over 10 billion US$ - in order to keep them alive and competitive.
IRELAND– TTM Ireland
- Following the
introduction of a Five-Stage Plan to gradually lift lockdown
restrictions by August, Ireland is starting to see some very
tentative but encouraging signs for future recovery.
new government initiative is in place to guarantee
travel agency and tour operator credit notes, which will
enhance consumer confidence in the industry, with feedback
from the trade indicating that rebookings
are being made for 2021.
- In its latest
economic forecast, the European Commission sees the Irish
economy growing strongly by 6% in 2021, which will
facilitate demand for travel to the US.
FRANCE– Express Conseil
- 90% of the French
respondents to a survey by the Visit USA committee are willing
to travel again to the USA once the pandemic crisis is over
(41% aiming in 2021) and close to 30% are interested in the
Eastern USA (Boston, New York…)
- Airlines are
starting to gradually resume flights, but we will have to wait
until the beginning of June to know the flight schedule for
this summer, a much-awaited decision for tourism
- Historical support
for French tourism sector: the Caisse
des Dépôts et Consignations will
play a crucial role in the recovery plan by committing 1.6
billion euros in the sector, via its Banque
des Territoires and Bpifrance, in order to contribute to
strengthen the financial situation of companies.
ITALY– Thema Nuovi Mondi
- Beginning May 4,
Italy stepped into the Phase #2 with the opening of major
economic activities and announcement of opening of airports by
June 3. The travel industry is waiting for the airline
sector to present new rescheduled flights, although AA and UA
have already announced they won't fly in/out of Italian
airports for the entire summer season and will resume their
routes as of Mid-October 2020. Alitalia and other carriers
will possibly operate as of July 2020.
- The trade is still
very active with webinars and trainings, and some of them
still have New England Fall Foliage tours and bookings for
October 2020 in their agenda.
JAPAN– Global Consulting
- Stay home order has
been lifted from prefectures (states) throughout Japan since
mid-May. Tokyo is the last prefecture and will be 100% lifted
on June 19. Tokyo has been opening venues by phases.
Restaurants opened fully on May 25, and museums, libraries,
and retail stores opened on May 27. Tour companies began
their operation on May 25 with 50% of their
employees. All schools in Japan will re-start on June 1
(FYI summer vacation doesn't start in Japan till the end of
- JATA (Japan
Association of Travel Agents) will be holding a webinar to all
tour planners on June 1. MOTT has 30 minutes for our
presentation. Brand USA Tokyo is also planning a webinar
- Current confirmed
cases in all of Japan are 16,609.
SCANDINAVIA– Atlantic Link
- For the
Scandinavian market, there is a big difference from Sweden
compared to Norway, Denmark and Finland. Sweden has remained
more or less open throughout the entire period – with
precautions such as social distancing etc. In the meantime,
Norway, Denmark and Finland have been locked down, and are now
slowly opening up again, phase by phase. Traveling is still
not possible as most borders remain closed. Norway have
claimed to have their borders closed until August 20, Denmark
has adjusted some of the rules, and are under heavily pressure
from neighboring countries such as Germany and Sweden in terms
of opening up to visitors.
- All Scandinavian
travel agencies are suffering financially and are negotiating
loans from governments in order to survive the
summer. Scandinavian travel agency organizations are
discussing with the government if they can introduce vouchers,
as many airlines have done. Staycation is the trend this
summer – travel will be domestically or regional in the other
Scandinavian countries + Germany.
- Icelandair has decided to resume operations
Keflavik-Boston – one of only three active routes. Their
routes to Philadelphia, Montreal, Edmonton, Vancouver and
Portland will not be operating this season.
The Nantucket Chamber of Commerce has confirmed that Kristie
Ferrantella is now the permanent president/CEO of the
Chamber. She had previously been acting as interim president
since January 30, 2020.
A native of Nantucket, Kristie has worked at the Chamber since 2018
and brings a diverse set of statistical, economics, mathematics and
research skills to her new position. Chamber Chairman Burt
Rice said the Chamber is confident that Ferrantella “will take the
Chamber to a whole new level that is all about local businesses and
our support for them.”
Monique M. Messier
On June 1, The Board of Directors for Discover Central
Massachusetts confirmed the appointment of Monique M. Messier as
the new executive director of the region’s travel and tourism
Monique has extensive experience in the hospitality industry,
serving most recently as director of sales for Discover Central
Massachusetts over the past year. She has held sales
positions at the Worcester Marriott, Sheraton Hotel Springfield and
Nantucket Island Resorts. Monique has also done sales work for
MassMutual Center, MGM Casino and Greater Springfield CVB.
“I’m very excited to be leading the Discover Central MA team,”
Messier said. “Tourism is such an important part of a thriving
economy and has been a large part of Worcester’s recent economic
momentum. Recently, with the pandemic and the devastation it has
caused in our industry, it is imperative that we continue to push
out our message now more than ever.”
400 Advisory Commission
Plymouth 400, Inc., the Massachusetts-based nonprofit which has
been planning commemorative events surrounding the Pilgrims landing
in Plymouth in 1620, has issued new event plans and ongoing legacy
projects. Read details here.
Dusty Rhodes, chair of the Plymouth 400 Commission, wrote in a
letter to Commission members, “We commend Plymouth 400 for all
their years of hard work and planning, and thank them heartily for
their tenacity, resolve, and their important commitment to all of
the cultures, and constituencies.”
The Arts & Culture Bulletin, published monthly by the
Massachusetts Regional Tourism Councils, has extended its #PostcardsfromMA
campaign through June to showcase the scenic vistas, gorgeous
coastline, historical trails & landmarks, bike & nature paths
and glorious gardens that await visitors when the time is right to
Celebrates Women Trailblazers
MOTT has posted its Historic Women Trailblazers
digital page to celebrate the achievement of women in the
Commonwealth. This initiative marks the 100th anniversary of
the 19th Amendment to the U.S. Constitution allowing women the
right to vote, and the 200th anniversary of
Massachusetts native and women’s rights leader Susan B.
Online Virtual Tours and or Outdoor Opportunities
Massvacation.com has a Virtual Massachusetts page for
visitors who want to enjoy virtual tours, interactive sites and
beautiful images of Massachusetts from afar. To add virtual
tours to this page, please contact John
Alzapiedi. Massvacation.com has a list over 50
places across the Bay State offering at home virtual
experiences and we would love to highlight tours in your
Save the date for the 2020 Big E scheduled for September 18 through
October 4, 2020. The Big E, held annually at The
Eastern States Exposition Fairground is billed as “New
England’s Great State Fair,” and is the largest agricultural event
on the eastern seaboard and the 6th largest fair in
the nation. The 2019 fair set an all-time historic attendance record
of 1,629,527! Come see what’s new at The Big E this fall.
With so many amazing free things to do in Massachusetts, we created
a FREE category
listing in our online calendar of events at massvacation.com. Now, you can add
your organization’s cost-free events to MOTT’s year-round
calendars. Just click on ‘submit your listing’ on the
bottom of the homepage, and follow the prompts.
MA Office of Travel and Tourism staffers are working remotely, see
John Alzapiedi, Web
Phyllis Cahaly, Director
of Partnership Marketing, firstname.lastname@example.org
Tony D’Agostino, Research
Daniela De Caro-Heavey, Special
Projects Manager, email@example.com
Keiko Matsudo Orrall,
Executive Director, keiko.m.Orrall@mass.gov
Executive Director, Commonwealth Marketing Office firstname.lastname@example.org
Maria Speridakos, Director
of International PR, email@example.com
Marc Zappulla, Grants
Infographic Related to the Massachusetts Tourism Industry: