Foliage tours, cultural events, regattas on the Charles River and
Halloween hijinks create the perfect motif for visitors coming to
Massachusetts this time of year. In October 2018 we welcomed
3 million domestic and international visitors, representing 10% of
our 31 million visitors. Read full details on Massachusetts’
2018 visitation and spending data below.
This month the new Restaurant Promotion Commission meets on October
15 to examine how best to promote the growth and vitality of our
In our MA Spotlight, we are pleased to profile Kathy Abbott,
president and CEO of Boston Harbor Now, a terrific organization
that promotes the 34 islands in Boston Harbor to residents and
Thank you for working with MOTT and our partners to promote
Massachusetts as a top destination for leisure and business travel.
Keiko Matsudo Orrall
MOTT speaks with Boston Harbor Now President and CEO Kathy Abbott
about BHN’s stewardship role in promoting and protecting the Boston
Harbor Islands National and State Park...Read more.
MOTT is happy to share with you journalist Elena Barassi’s article
in GQ Italia
about fall foliage in the Berkshires.
Thank you to all who participated and hosted GQ Italia
this past summer for a press visit!
Irish Roadshow — February 11-14, 2020
Discover New England and MOTT invite you to participate in the 2020
Aer Lingus roadshow this February 11 – 14, 2020. This annual,
four-city travel agent roadshow is for U.S. destinations with
direct service to Ireland on Aer Lingus. The roadshow visits
the key cities of Belfast, Dublin, Limerick and Cork.
Ireland remains a priority market for Massachusetts, which
maintains 5% of market share to the U.S. and has direct service to
Boston Logan International Airport. Western Massachusetts is
easily accessible as well, with direct service from Dublin to
Bradley International Airport in Hartford, CT. Join the Discover
New England delegates as they meet face to face with travel trade
in this important international market.
Cost to attend: $1,500
per delegate. Travel expenses are on own. Please
contact Lori Harnois at Discover New
England for more details.
IPW 2020 –
May 30 – June 3, 2020
IPW, the leading international
inbound travel trade show for U.S. destinations, takes place this
year in Las Vegas, Nevada from May 30-June 3, 2020. In 2020, IPW
will have more than 1,300 exhibitor booths held by U.S. suppliers
of USA travel products and destinations and more than 6,200
attendees, including 1,300 international and domestic travel buyers
and 500 journalists representing more than 70 countries.
Early bird rates for registration end on November 22, 2019.
If you are interested in participating as a delegate in the
Massachusetts booth at IPW, or are planning to have a booth of your
own, please contact Annie Moloney.
By the Numbers
Tourism Visitation & Spending Hits Record-High in Massachusetts
The travel and tourism industry in Massachusetts had a
record-setting performance in 2018. Numbers released by the U.S.
Travel Association and the U.S. Department of Commerce indicate
that in calendar year 2018, the Commonwealth welcomed 31 million
domestic and international visitors who spent $24.2 billion, a 5.6%
increase of $1.3 billion over 2017. This spending generated
$1.6 billion in combined state and local taxes for Massachusetts
and its municipalities, an increase of 5.1% from 2017. Read the
full release here.
Lodging Data for U.S. &
Massachusetts: August 2019 vs. August 2018
- The Occupancy
Rate across the U.S. for August 2019 (71.4%)
decreased by 0.04% compared to August 2018. The Occupancy Rate in
MA (80.0%) decreased by 1.90%, compared to August 2018.
- In the U.S., Rooms Sold grew
by 2.0% to 118.5 million. Rooms Sold in MA
totaled 2.2 million, an increase of 0.2%.
- The Average
Daily Rate in MA of $209.28 in August, 2019
was a 0.2% decrease. Across the U.S., ADR
growth was 0.9% to $132.47.
- Revenue Per Available Room (RevPar) decreased by 2.0% in MA to $167.50.
However, there was growth in RevPar in the U.S. of
0.9% to $94.55.
- Room Revenue in MA totaled $465.0 million, down slightly
from August 2018. In the U.S., Room Revenue grew by
2.9% to $15.7 billion.
Lodging Data for U.S. &
Massachusetts: Calendar year to date August 2019 vs. August 2018
- From January to August 2019, the Occupancy Rate across
the U.S. (67.6%) increased by 0.1% compared to the same period
in 2018. The Occupancy
Rate in MA decreased by 1.7% to 69.3% over the
- Rooms Sold in the U.S. totaled 869.9 million, an
increase of 2.1%. The MA Rooms Sold increased
by 0.7% to 14.5 million.
- The Average
Daily Rate (ADR) in MA of $189.03 was a 2.0%
increase, which was more than the U.S. ADR
growth of 1.1% to $131.95.
- Revenue Per Available Room (RevPar) increased by 0.3% in MA to
$130.97, and underperformed the 1.2% growth (to $89.24) in the
- Room Revenue in MA totaled $2.7 billion, up 2.7%. Across
the U.S., Room Revenue was up 3.2% to $114.8 billion.
The Big E
Breaks All-Time Attendance Record
MOTT Executive Director Keiko Matsudo Orrall
presents the Massachusetts Day
to Donna Woolam of Eastern States Exposition
The 2019 Eastern States Exposition, better known as THE BIG E,
broke all attendance records with a whopping 1,629,527
visitors and the all-time highest single day attendance on
Saturday, September 21 with 176,544
visitors. Massachusetts Day, September 19, broke another record
The Massachusetts Building celebrated its 100th
Anniversary as Lieutenant Governor Karyn Polito rededicated the
building on Monday, September 16. A BIG thank you to the
Regional Tourism Councils and staff for volunteering daily at the
MOTT Visitor Information Booth. The 17-day fair is America’s
only multi-state fair celebrating the rich history, culture,
tourism, education and traditions of the six New England states.
Next year’s dates are September 18 through October 4, 2020.
Facilities Fund’s FY20 Application
The FY20 grant cycle of the Massachusetts Cultural Facilities Fund
(CFF) opens on October 11, 2019. Co-managed by the Massachusetts
Cultural Council and MassDevelopment, the CFF provides grants to
support the acquisition, design, repair, rehabilitation,
renovation, expansion, or construction of nonprofit cultural
facilities statewide. CFF’s goal is to increase
investments from both the public and private sector to support the
sound planning and development of cultural facilities. All grants
from the Fund have a 1:1 cash match requirement.
Nonprofit cultural organizations, municipalities and colleges or
universities that own cultural facilities are eligible to apply.
More details about eligibility and key deadlines are
Discover New England is hosting a receptive event in New York City
November 13, 2019. The event is an evening
networking reception where New England industry can meet New
York/New Jersey/Massachusetts-based international tour and
receptive operators. Approximately 60 operators are expected to
attend. New England industry will have a small table space to
attend: $400 per person (2nd person
from the same company will be $250) - plus travel, hotel and
4 p.m. set-up, event from 5 to 8 p.m.
Atlantica Yacht at Chelsea Pier New York
If you have any questions about the event, or would like to signup,
please contact email@example.com.
Check here for more information
about upcoming trade shows and mission.
400’s Opening Ceremony
Plymouth 400’s opening ceremony on April 24, 2020 will feature
historical content, musical headliners, interpretive readings,
choreographed movement, original productions, and visual narratives
to create this once-in-a-lifetime spectacle.
Click here to learn more about daily
activities, events, lectures and displays posted on the Calendar of
Massachusetts Port Authority (Massport)
has initiated “Logan Forward,” a communication campaign to inform
passengers, employees and tenants about construction projects
taking place at Boston Logan International Airport in the months
ahead. Details here.
Promotion Commission – October 15
The first meeting of the Restaurant Promotion Commission
takes place from 2-4 p.m. at the Massachusetts State House, Room
For a schedule of film festivals in Massachusetts this month and
throughout the year, visit MAfilm.org/.
Sports Marketing Office
We are compiling the Top Sporting Events in Massachusetts for
2020. Please send your recommendations to Michael Quinlin. View the 2019 compilation.
With so many amazing free things to do in Massachusetts, we created
a FREE category
listing in our online calendar of events at massvacation.com. Now, you can add
your organization’s cost-free events to MOTT’s year-round
calendars. Just visit massvacation.com and click on
‘submit your listing’ on the bottom of the homepage. With
questions, please reach out to John
Things to do Under $50
MOTT’s ‘50 Great Things to do Under $50’ is consistently
ranked as one of our most visited web pages each month. To
list a special deal offered by your organization, the offer must be
valid for a two-month duration and the admission of under $50
must cover either: two adults separately or two adults with two
children 12 and under. We are currently accepting ’50 Under $50’
submissions for January/February and March/April 2020. Please send
your offers for consideration to Phyllis
Richmond, MA. by Ogden Gigli Photography