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By The Numbers
March Rooms Sold performance
was substantially helped by two sporting events which brought between
10-15,000 travelers from out of state:
1. NCAA College Basketball east regional final in Boston 2. NCAA
College Hockey Frozen Four tournament in Worcester
MA Lodging
Industry Performance - March 2018
- Rooms Sold: growth of 10.9%; nearly 4 times the overall
growth rate of US at 2.9%
- Occupancy Rate: growth of 8.0%; nearly 10 times the overall
growth of US of 0.9%
- Room Rate (ADR): declined from March of 2017 by 1.6%; overall
U.S. grew 3.0%
- Room Revenue: growth of 9.1%; overall US growth of 6.0%.
Loss in ADR held back growth to Room revenue
- Room Supply: growth of +2.7%; overall growth of US at 2.0%
- Revenue Per Available Room (RevPar): growth of 6.3%. Limited
by both the ADR decline and Room Supply growth
January – March 2018 Summary
Rooms Sold growth in MA (+8.5%) remained substantially ahead
of the U.S. (+3.0%) and above both New Jersey (+6.6%) and New York
(+6.9%) but below PA (+10.6%).
However, the decreasing Room Rate (ADR -1.1%) and Room
Supply growth (+2.6%) continued to hold back growth in Room
Revenue (+7.3%) and RevPar (+4.6%)
Industry News & Events
Massachusetts
Whale Trail
MOTT recently
launched the Massachusetts
Whale Trail This first-of-its-kind collection of museums
and attractions, whale watching excursions and historic sites and
tours tells the story of the Commonwealth’s connection to whales. The
trail is a major collaboration among Massachusetts tourism
organizations and local partners, offering visitors and residents a
new way to experience whales in the Bay State. For more information
on the Massachusetts Whale Trail, including how to participate,
please see our FAQs.
The Massachusetts Whale Trail is making a media splash! Our press
release has 236 Associated Press pick-ups, eight feature
stories and an op-ed reaching an estimated 51 million people. See
selected stories linked below:
Massachusetts
Masterpiece Trail
MOTT has developed a new way to experience art in
Massachusetts. The Massachusetts
Masterpiece Trail is a curated compilation of 24 works of
art running the gamut of subjects, styles and time periods. Timed to
launch last month with ArtWeek
Massachusetts, this trail demonstrates the quality of
artwork found all over the Commonwealth. See the links below to
explore the illustrated ‘zine and landing page.
Click
here for the illustrated ‘zine | Click
here to view the landing page.
Discover
New England Summit
In April, more than 400 travel professionals attended
DNE’s 23rd Annual Discover England Tourism Summit & International
Marketplace at the Sea Crest Beach Hotel in Falmouth. See
details here.
MOTT had meetings with 85 international buyers, as we discussed ways
to harness the growth brought about by new flights, new markets and
new tourism products. A special thanks to Cape Cod for its hospitality!
Leads
from the buyer meetings will be posted later this month.
New
International Flights
Three new
non-stop international flights into Logan International Airport are
launching this month: Norwegian
Airlines has launched seasonal non-stop direct service route
between Boston and Paris, while Primera
Air begins year-round service between Boston-Paris and
Boston-London’s Stansted airport.
With the opening of the London Stansted gateway and the launch of LEVEL’s
seasonal service between Barcelona and Boston in March, Logan
International Airport now has direct service to 55 international
gateways.
 [Photo:
Inaugural Norwegian Airlines flight launch Paris to Boston route,
co-hosted by MOTT]
Castle
Rock Premier
Filmed in Massachusetts, the new television series Castle
Rock premiers on HULU on July 25, 2018. The show is
produced by writer Stephen King and director JJ Abrams, and critics
are already drawing comparisons to acclaimed television shows Lost
and Twin Peaks. Set in a fictional town created by King, the series
is based on many of the author's works and features familiar
characters and places, including Shawshank Prison. Massachusetts
Film Office
2018
NCAA Division I Men’s Lacrosse Championships
May 26-28
| Gillette Stadium, Foxborough
Gillette Stadium, home of the New England Patriots and New England
Revolution, hosts the 2018 NCAA Lacrosse Championships Division I
semifinals and final, and the Divisions II and III national championship
games. These championships represent the fourth and fifth time,
respectively, that Gillette has hosted the event. Harvard University
is the host school. Massachusetts
Sports Office
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