|
By The Numbers
• The
Smith Travel Research (STR) lodging report showed that in December
2017 the Room Revenue growth in MA of 3.8% was ahead of the growth in
NJ (up 1.3%), but trailed NY (up 4.5%), PA (up 15.2%) and the U.S.
average (up 6.6%). MA growth in Rooms Sold (up 5.0%) exceeded that of
the U.S. (up 4.3%) but the MA Average Daily Rate decreased 1.1%
compared to an increase of 2.2% across the U.S.
• The STR report indicated that for Calendar Year 2017 Room Revenue
in MA grew by 4.3%, significantly outpacing growth in other Northeast
states (NJ up 2.5%, NY up 3.4% and PA up 4.0%) but trailing the U.S.
average of up 4.9%.
• Also, in CY 2017 MA outperformed the growth of the U.S. average of
Rooms Sold (up 2.9% vs. up 2.7%) but trailed the growth in the U.S.
of Average Daily Rate (1.4% vs. 2.1%) and Room Revenue (4.3% vs.
4.9%).
Visit Massvacation.com
for more information.
Industry News
2018
American Bus Association Meeting & Marketplace
2018
American Bus Association Meeting and Marketplace leads are
posted on our website.
Password is 3RT67JM.
2018
Boston Globe Travel Show
2018
Boston Globe Travel Show at the Seaport World Trade Center
was a great success. Thank you to the RTCs, volunteers and costumed
characters for participating.
Important
Dates
March 17/
Mass
Cultural Council Institute/ Worcester
April 22-24/Discover
New England Annual Summit & Marketplace / Falmouth
May 19-23/ U.S.
Travel Association IPW Annual Conference / Denver
International Marketing
FAM
Trip Leads Page
Check out MOTT’s FAM
Trip Leads page with opportunities to participate in an
upcoming FAM. There are many opportunities to consider, from a travel
trade group from Italy and a group media FAM from Scandinavia to
Dnata Travel Group’s visit from the UK. As always, thank you for
participating in the familiarization tour program. Your support is
greatly appreciated.
China
Training Workshops - this April
MOTT is
partnering with regional tourism councils and China marketing
experts, Bric Marketing Group (BMG), to host three free China
Training Workshops this April. Learn more about the China
Training workshops programming and who should attend. Register
now.
Tuesday, April 10 – 8:30am – 12:30pm
Cape Cod Chamber of Commerce
5 Patti Page Way, Centerville, MA 02632
Wednesday, April 11 – 8:30am – 12:30pm
Mass Mutual Center
1277 Main Street, Springfield, MA 01103
Thursday, April 12 – 8:30am – 12:30pm
Courtyard Marriott Natick
342 Speen Street, Natick, MA 01760
Domestic Marketing
Craft
Beverage Workshops
MOTT has partnered with Massachusetts Department of
Agricultural Resources to develop a series of workshops that support
craft beverage businesses in the Commonwealth. Geared toward
producers of beer, wine, cider and spirits, the workshops focus on
marketing practices and brand strategy to attract culinary travelers.
Attendees can expect compelling presentations and panels from host
businesses, industry experts, ad agency Small Army, craft beverage
associations and state resources. The workshops are open to craft
beverage businesses and tourism professionals looking to network and
better understand how to leverage this unique component of the
culinary landscape. The workshops are being held at locations
throughout the state on April 2, 9, and 23. For more information, or
if you are interested in attending, please contact Shannon Healey.
Sports
Congratulations
to Winter Olympic medalists Alex
Shibutani (Figure Skating, Bronze) and Chris
Mazdzer (Luge, Silver), just two of the many athletes with
Massachusetts connections who competed in Pyeongchang, South Korea.
|
