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INDUSTRY
By The Numbers
• The hotel occupancy rate for Massachusetts at 62.8%
trailed the U.S. average of 63.7%, mainly because Massachusetts is
not a winter destination.
• Average Daily Rate (ADR) in Massachusetts of $168.32 was
substantially higher than the U.S. average of $125.25.
• Revenue per Available Room (RevPar) was just under $80 for the U.S.
average, but $106 in Massachusetts.
• More travel
stats.
International Public Relations
Success
in FY17
MOTT’s
international familiarization trips (FAMs) are integral to promoting
Massachusetts across the world. With a presence in 11 global markets,
international FAMs hosted by MOTT offer qualified journalists and
travel trade professionals an opportunity to experience Massachusetts
first hand. These FAMs result in major international media coverage
and inclusion in tour operator packages. In fiscal year 2017, MOTT
organized 49 international FAMs, welcoming 200 total FAM participants
from 12 different countries. To keep this robust FAM program going in
fiscal year 2018, MOTT depends on your support in hosting these
high-impact visits. To learn more about how to get involved in MOTT
FAMs and other international PR programs, Please contact Maria Speridakos.
Domestic Public Relations
Savor
the Flavor of Seafood
Seafood -
one of Massachusetts' greatest and most beloved culinary assets - is
a MOTT feature for the month of July. From light and crispy oysters
at a hidden seafood shack to expertly seared scallops at a fine
dining restaurant - and everything in between - foodies have good
reason to flock to the Commonwealth. MOTT's seafood promotional
strategy is a combination of paid and organic efforts designed to
inspire and engage audiences to Savor the Flavor of Massachusetts and
share those culinary experiences. Seafood festivals, a wide range of dining
options, and signature dishes are just a few of the focus
points. Highlights include a seafood interview series set to launch
on the MassFinds blog later this month, and a real time, seafood
focused Q&A session on Twitter (#visitMAchat) that took place on
July 19. On Twitter, Facebook, and Instagram, make the most of those
two cents by tagging photos and comments #seafoodMA. For additional
details on seafood promotions, please reach out to Shannon Healey.
Sports
The MA
Sports Marketing Office awarded 14 grants totaling $50K in FY17.
These grants help support sporting events hosted all over
Massachusetts. For more information on the grant program and to learn
about sporting events coming to Massachusetts this summer, visit MA
Sports Marketing Office.
Film
From the
Massachusetts Film Office: Warner Brothers TV and Bad Robot are
producing a new television series for Hulu in and around Orange, MA
as well as New England Studios in Devens. Entitled Castle Rock, the
series is based on stories by novelist Stephen King and takes place
in a fictional town in Maine. According to Film Office Director Lisa
Strout, this is the first TV series to land in Massachusetts in
nearly 30 years. Learn about the Massachusetts film industry at mafilm.org.
Webinar
re-cap: How to list your tourism businesses and events on
massvacation.com
The
recent MOTT webinar “How to list your biz and events on
massvacation.com” had over 90 participants! If you missed it, the
recording is available for download.
With over 150,000 unique views per month, massvacation.com
is one of the leading consumer sites for tourism attractions, hotels,
events, tours, and more within Massachusetts. Whether you already
have a business listing or have no idea where to get started, the
webinar offers helpful tips on how to get the most out of massvacation.com.
If you have any questions regarding the MOTT website or the recent
webinar, please email MOTT's Web
Manager John
Alzapiedi.
Upcoming Events
July
20
Small
Business Listening Session
Massachusetts Office of Business Development is holding a listening
session for small businesses. Interpreters in Spanish, Portuguese and
Cantonese are available for non-English speaking businesses.
July 30
International
Soccer: AS Roma vs. Juventus
Italian powerhouse AS Roma and five-time reigning Serie A champions
Juventus F.C. compete at Gillette Stadium in Foxborough on Sunday,
July 30 as part of the 2017 International Champions Cup.
Find more Massachusetts sporting events at Seventeen
in Seventeen: Massachusetts’ Top Sporting Events for 2017
August
5-6
Pan-Mass
Challenge
Since 1980, the Pan-Mass Challenge has raised over half a billion
dollars for finding cures for all types of cancer. Teams bicycle
throughout the Commonwealth, from Sturbridge to Foxboro.
August
6-9
National
Conference of State Legislators
9,000+ legislators and staff from all 50 states meet at Boston
Convention & Exhibition Center to discuss issues, policies and
trends at the forefront of state government.
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