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JANUARY 2019

Dear Colleagues,

Happy New Year to our colleagues in travel and tourism. We wish you a fruitful and prosperous year in 2019.

MOTT is delighted to welcome newly appointed Secretary Mike Kennealy of the Executive Office of Housing & Economic Development, who was sworn in on December 28 to replace outgoing Secretary Jay Ash. EOHED oversees tourism, sports and film along with other departments in the secretariat.

In this month’s MA Spotlight, we profile TD Garden President Amy Latimer, a leader in sports marketing at one of North America’s most successful sports and entertainment venues. Of related interest, read our 2019 compilation of top sporting events in Massachusetts, as well as upcoming travel shows and trade missions taking place this season.

We are looking forward to a winter wonderland in the months ahead and to a successful year of attracting both domestic and international visitors. Thanks for working with us to make Massachusetts a premier travel destination.

Sincerely,

Francois-Laurent Nivaud
Executive Director
MOTT

Amy LatimerIndustry Spotlight
Amy Latimer
Championing Sports in Boston

As President of TD Garden, Amy Latimer is responsible for all day-to-day operating functions of the arena, one of the most active, highly regarded and successful sports and entertainment venues in North America... Read more

By the Numbers
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Lodging Data U.S. & Massachusetts, November 2018 vs. November 2017*

• In November, the Occupancy Rate in Massachusetts (69.1%) grew by 6.5% Y-o-Y, while the U.S. Occupancy Rate grew by 0.4% to 61.7% for the same period.

• Rooms Sold in MA totaled 1.7 million, a 9.8% increase compared to the U.S. growth in Rooms Sold of 2.5% to 96.7 million.

• The Average Daily Rate in MA of $180.28 was a 6.8% increase, which was substantially higher than the U.S. ADR growth of 1.2% to $124.22.

• Revenue Per Available Room (RevPar) grew by 13.7% in MA, reaching $124.63, and significantly outperforming the 1.6% growth to $76.69 in the U.S.

• Room Revenue in MA was $311 million, up 17.2%. This outpaces the U.S. which was up 3.7% to $12.0 billion.

*Please note: A significant factor in the Massachusetts lodging increases in November is attributable to the emergency work in Merrimack and Essex Counties.

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Lodging data in U.S. and Massachusetts, CYTD through November 2018

• Occupancy rate for the first 11 months of 2018 in Massachusetts was 72.3%, which outpaced the U.S. average of 67.3%. Occupancy grew by 2.3% in MA vs. 0.5% in the U.S.

• Average Daily Rate (ADR) in Massachusetts of $189.16 was a substantial 45% higher than the U.S. average of $130.23. The MA rate grew by 1.1% vs. 2.5 for the U.S.

• Revenue Per Available Room (RevPar) was $136.75 in Massachusetts, which was 56% higher than the $87.71 RevPar for the U.S. RevPar was up 3.5% in MA and 3.0% in the U.S.

Industry News

China Marketing 3.0 Workshop: January 2019

Greater Boston Convention & Visitors Bureau, Mass Office of Travel & Tourism and American Express present a workshop to familiarize the local travel industry with the China market and its vast potential. The workshop takes place January 15 at the Colonnade Boston Hotel. Register Now.

Cape Cod Travel & Tourism Forum: January 2019

The Cape Cod Chamber of Commerce hosts this Travel & Tourism Industry Forum on January 15 at the Hyannis Golf Course, to update its members and the general public on tourism marketing programs and other industry news.

Boston Globe Travel Show: January 2019

MOTT will be exhibiting at the 2019 Boston Globe Travel Show at the Seaport World Trade Center in Boston from January 18-20, 2019. Thanks to so many of you for volunteering your time, as well as your costumed characters/mascots, to help with the show. We still have a few time slots available for volunteers and costumed characters. If interested, please contact Phyllis M. Cahaly. If you need information about the show and how to bring materials, please contact Ricky Guillaume.

2019 ABA Marketplace: January 2019

The 2019 American Bus Association Marketplace (ABA) will take place in Louisville, Kentucky, from January 25-29, 2019. If you plan to be at ABA and would like to volunteer at the MOTT booth, please contact Ricky Guillaume.

2019 North of Boston Annual Tourism Summit: February 2019

The North of Boston Convention & Visitors Bureau Tourism Summit takes place February 1 at the Boston Peabody Marriott. It includes a panel discussion on Sports Tourism with Boston Marathon Race Director Dave MacGillivray, plus breakout sessions focusing on Workforce Development, Marketing and Tourism Industry Sectors.

Tokyo & Seoul Sales Mission: March 2019

Space is still available for a sales mission to Tokyo, Japan and Seoul, South Korea this March 23-29, 2019. The sales mission will consist of 2 days in Tokyo, and 1.5 days in Seoul. Tokyo will be a mix of sales calls and presentations to key decision makers in Japan. Seoul will include a market briefing, seminar, individual presentations, and networking event with South Korean tour operators.

The South Korea component is included this year because of the launch of the Korean Air non-stop service between Seoul and Boston this April 12, 2019. South Korea is currently one of the fastest growing markets to the US and had the highest growth rate of all top 20 countries in 2016.

Registration cost is $2,800 per person. Contact Shoko Hirao for more details.

For more international sales opportunities, please visit the Discover New England website.

Notable Media Coverage

Massachusetts was featured in the November 2018 issue of UP inflight magazine of TAP – Portugal, which resulted from a media visit this past fall by travel journalist Hermínia Saraiva and her team. The story features Boston, Provincetown and Salem, along with a section on hotels in Massachusetts. UP Magazine is seen by 800,000 TAP – Portugal passengers per month, 70% of whom are outside the U.S. Thank you to all the Massachusetts hosts for participating in this visit.

MA Sports Marketing Office

Massachusetts Compiles Its
Top Sporting Events for 2019

• 2019 Hoop Hall Classic, the Blake Arena on the campus of Springfield College, Springfield
January 17-21

• 2019 AHL All-Star Classic, MassMutual Center, Springfield, January 27-28

• 2019 Eastern Synchronized Skating Sectional Championship, DCU Center, Worcester
January 30-February 3

For a full schedule of major sporting events across Massachusetts, visit MAsportsoffice.com.

CONTENTS

 

BULLETIN BOARD

FREE means FREE!
With so many amazing free things to do in Massachusetts, we created a FREE category listing in our online calendar of events at massvacation.com. Now, you can feel free to add your organization’s cost-free events to MOTT’s year-round calendars. Just visit massvacation.com and click on ‘submit your listing’ on the bottom of the homepage. With questions, please reach out to John Alzapiedi.

50 Great Things to do Under $50
MOTT’s ’50 Under $50’ special deals page is consistently ranked as one of our most visited web pages each month. To list a special deal offered by your organization, the offer must be good for a two month duration and the admission of $50 must cover either: two adults or two adults with two children 12 and under. We are currently accepting ’50 Under $50’ offers for March/April and May/June; please send your offers for consideration to: Phyllis M. Cahaly.

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