By the Numbers
Data U.S. & Massachusetts, December 2018 vs. December 2017
• In December
2018, the Occupancy Rate in MA (53.5%) grew by 4.0% compared to
December 2017. The Occupancy Rate across the U.S. only grew by 0.1%
• Rooms Sold in MA totaled 1.4 million, a 7.3% increase compared to
the U.S. growth in Rooms Sold of only 2.1% to 87.5 million.
• The Average Daily Rate in MA of $144.19 was a 4.3% increase, which
was substantially higher than the U.S. ADR growth of 1.8% to $124.28.
• Revenue Per Available Room (RevPar) grew by 8.5% in MA, reaching
$77.09 and significantly outperforming the 1.9% growth to $67.20 in
• Room Revenue in MA totaled $195.1 million, up 11.9%. This far
outpaces the U.S., which was up 3.9% to 10.9 billion.
*Please note: A significant factor in the Massachusetts lodging
increases in November is attributable to the emergency work in
Merrimack and Essex Counties.
data in U.S. and Massachusetts, CYTD through November 2018
Occupancy rate for Calendar Year 2018 in Massachusetts was 70.7%,
which outpaced the U.S. average of 66.2%. For CY 2018 vs. CY 2017
Occupancy grew by 2.4% in MA, vs. 0.5% across the U.S.
• The Average Daily Rate (ADR) in Massachusetts of $186.34 was 44%
higher than the U.S. average of $129.83. Year over year, the
Massachusetts ADR grew by 1.3% vs. 2.4% for the U.S.
• Revenue Per Available Room (RevPar) was $131.79 in Massachusetts
which was 53% higher than the $85.96 RevPar for the U.S. RevPar was
up 3.7% in Massachusetts and 2.9% in the U.S.
Sales Mission: April 2019
organizing a sales mission to Canada on April 9-11. Events in Toronto
and Montreal will include key media and travel trade at a reception
and presentation. Cost to participate is $750 per participant. Space
is limited! Deadline for participation is February 11. Please contact
for more details.
Big E: September 2019
Massachusetts Department of Agricultural Resources (MDAR) invites
Massachusetts businesses and organizations to apply for the
opportunity to exhibit in the Massachusetts State Exposition
Building. It is an opportunity to showcase and sell to over a million
attendees that come through the Massachusetts Building. The mission
of the Massachusetts State Exposition Building is to showcase
Massachusetts agriculture, culture, commerce and tourism through
informational, educational, promotional and retail exhibits.
Interested applicants are encouraged to review the exhibitor
guidelines and application on the MDAR
website, and submit a completed application by
Wednesday, March 13, 2019.
For more information, please contact Building Manager Fran Pearson.
Family and Medical Leave Listening Sessions
Office of Labor and Workforce Development will be holding public
listening sessions with respect to draft
regulations for Paid Family and Medical Leave. These
sessions are open to the public and registration is not required. We
invite you to attend and share your comments on the implementation of
the regulations. Visit mass.gov/dfml
for the list of upcoming sessions.
Thank you to
the over 80 delegates from Massachusetts who joined us at the 2019
American Bus Association Marketplace in Louisville, Kentucky last
month! Leads from the show have been posted on our media
& industry portal. Leads are password protected -
Alzapiedi for access.
Boston Globe Travel Show
Thank you to
the RTCs, costumed characters and volunteers who joined us at the
Globe Travel Show last month. Even a snow storm couldn’t
stop the Massachusetts tourism industry from promoting every corner
of the Commonwealth. If you have any questions regarding the show,
please contact Phyllis
of Boston Tourism Summit
tourism industry professionals attended the 13th Annual North of
Boston Tourism Summit on February 1. Boston Marathon Race Director
Dave McGillivary gave the keynote address, and MOTT staff members
Phyllis M. Cahaly, Director of Partnership Marketing and Tony
D’Agostino, Research Manager, made presentations.
travel and hospitality professionals attended the China Workshop to
discuss new opportunities for tapping into this robust market. MOTT
Executive Director Francois Nivaud received an award for his efforts
to develop the China marketing initiative in Massachusetts.
Presentations from the workshop are available on our media
& industry portal.
Check out the
Leads page for more information on upcoming opportunities
to host travel writers and tour operators. There are many upcoming spring
FAM tours that could use your support, including the inaugural
Norwegian Rome to Boston flight group press FAM or the unique
opportunity to be part of DerTour’s CampusLive 2019 Experience Group
Trade FAM from Germany. As always, thank you for your efforts in
promoting travel and tourism into Massachusetts. Please contact Maria Speridakos
if you have any questions or would like to learn more about
international FAM opportunities.
hotels won 12 awards from TripAdvisor’s America’s Best List. Read the
article by Boston
Magazine to find out more. Congratulations to the featured
MA Sports Marketing Office
Release] Massachusetts Compiles Its Top Sporting Events for 2019
Bull Crashed Ice, Fenway Park, February 8-9
Massachusetts State Breaking Grand Championships,St.
Stan’s School, Chicopee,
USATF New England Indoor Track & Field Championship,
Harvard University’s Gordon Track, Cambridge, February 17
For a full schedule of major sporting events across Massachusetts,
MA Film Office
Jewish Film Festival, February 7-14, various venues in
greater Boston. For a full schedule of film festivals in
Massachusetts, visit MAfilm.org/.