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By The Numbers
• The
Smith Travel Research (STR) lodging report showed that for the month
of December 2017, the Room Revenue growth in MA of 3.8%, exceeded the
growth in NJ (up 1.3%) but trailed NY (up 4.5%), PA (up 15.2%) and
the U.S. average (up 6.6%).
• Massachusetts growth in Rooms Sold in December 2017 (up 5.0%) far
exceeded that of the U.S. (up 4.3%), but the MA Average Daily Rate
decreased 1.1% compared to an increase of 2.2% across the United
States.
 • The Smith
Travel Research (STR) lodging indicated that for Calendar Year (CY)
2017, Room Revenue in MA grew by 4.3%, significantly outpacing growth
in other northeast states - NJ up 2.5%, NY up 3.4% and PA up 4.0%,
but trailed the U.S. average of 4.9%.
• In CY 2017, Massachusetts outpaced the U.S. average of Rooms Sold
(up 2.9% vs. up 2.7%), but trailed the growth in the U.S. of Average
Daily Rate (1.4% vs. 2.1%) and Room Revenue (4.3% vs. 4.9%).
Visit
Massvacation.com
for more information.
Industry News
Boston
Globe Travel Show
MOTT is exhibiting in booth #425 at the Boston
Globe Travel Show on February 9 – 11, 2018, at the Seaport
World Trade Center in Boston.
The Travel Show is the largest travel expo in New England, where
industry experts showcase cruise specials, adventure travel, vacation
rentals, vacation deals, discounts, packages, and more.
To volunteer for a shift at MOTT’s booth, please contact Phyllis M. Cahaly.
ABA
Marketplace
MOTT’s
participation at the American
Bus Association Marketplace (ABA) in Charlotte, NC was a
success! Thank you to all of our volunteers. View leads
from our appointments.
Photo credit: Kate Fox
ACT&T
Meeting
The next
quarterly meeting by the Advisory Council on Travel & Tourism
(ACT&T) is Monday, February 26, 2018 at The Kitchen at Boston
Public Market, 100 Hanover Street, Boston.
International Marketing
Paris
Sales Mission
In partnership with The Clark Art Institute, MOTT’s
representatives in France are hosting a sales mission to Paris,
France, for tourism partners to meet with leading French tour
operators selling the United States. The key objectives of the France
mission are to support existing Paris-Boston airline routes on Air
France and Delta, and to support the upcoming new direct airline
routes of Paris-Boston on Norwegian Airlines and Primera Air
launching in 2018. Meetings are scheduled with high-end luxury and
niche operators, USA/North America specialists and niche activity
operators. There is also a press event for travel and arts/culture
journalists.
If you are interested in participating, please contact Jackie Ennis.
China
Training Workshops
In 2016, China became the #1 source of overseas visitors
to Massachusetts with 236,500 visitors spending over $615 million.
With the rapid growth of Chinese travelers to Massachusetts, MOTT is
partnering with regional tourism councils and China marketing
experts, Bric Marketing Group (BMG), to host three free China
Training Workshops around the state this April.
Save the date for the workshop nearest you. Further specifics
including the location, agenda and registration will be available on
our industry portal later this month. Each of the workshops run from
8:30 a.m. to noon.
Tuesday, April 10
Hyannis
Wednesday, April 11
Springfield
Thursday, April 12
MetroWest
Notable
International Media Results
Liverpool
Echo
Pilgrim’s
Progress – Thanksgiving in Massachusetts
Northamptonshire
Telegraph
Boston
& the Berkshires in Winter Make a Spa & Shopping Heaven
Domestic Marketing
ArtWeek
MA
Now celebrated annually and expanding statewide, ArtWeek
(April 27- May 6, 2018) is affordable fun for anyone with a creative
sense of adventure and curious mind. This ten-day award-winning
festival features unique and unexpected experiences that are
participatory, offering behind-the-scenes access to arts, culture and
creative businesses. Even culinary arts are part of this year’s celebration,
thanks to a special Art of Food program.
There are amazing submissions from small towns, urban centers and
creative businesses (travel and hospitality included), so don’t miss
the opportunity to be in the spotlight and support arts and culture in
Massachusetts. February 28 is the deadline to submit an event
application, so don’t delay!
For more information, visit artweekma.org
or reach out to artweek@bochcenter.org.
Spend
a Vertical Challenge Ski Weekend in the Berkshires
Further on MOTT’s Ski Massachusetts promotion this
winter, The
Mountain Dew Ski Vertical Challenge comes to Berkshire
County at Jiminy
Peak in Hancock on Saturday, February 11 and Catamount
in South Egremont on Sunday February 12. Share your ski adventures
with us on Facebook @VisitMassachusetts,
Twitter @visitma,
and Instagram @visitma,
and don’t forget to use the hashtags #skiMA and #visitMA!
Notable
Domestic Media Results
USA
Today
50
states: 50 gifts of taste
Visit Middleborough, the Cranberry Capital of the World.
Chicago
Parent
18
family-friendly places to visit in 2018
Late spring through early fall is a good time to visit Cape Cod,
Nantucket and Martha’s Vineyard.
Berkshire
Eagle
Mass
tourism ad campaign will target skiers, boarders
MOTT launches a two-month effort to lure skiers and snowboarders to
the Bay State's slopes.
Sports
Congratulation
to the New England Patriots on a fantastic season. We’ll be cheering
you on next year!
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