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INDUSTRY
By The Numbers
The Smith
Travel Research (STR) Lodging Report showed that for the month of
October, the Room Revenue growth in MA was 8.8%. This exceeds the
growth in NJ (up 7.2%), NY (up 6.5%), PA (up 6.6%) and the U.S.
average (up 6.1%). Massachusetts also led all of the above in the
increase of Room Rate and Rooms Sold.
The STR report also indicated that for Calendar Year to Date (CYTD)
through October 2017, Room Revenue in MA grew by 4.4%, significantly
outpacing growth in other Northeast states. NJ was up 2.4%, NY was up
3.4% and PA was up 2.9%. Room Revenue in Massachusetts trailed the
U.S. average of up 4.7%. Additionally, CYTD through October, MA
closely followed the growth in the U.S. of Average Daily Rate (1.9%
vs. 2.1%), Rooms Sold (2.5% vs. 2.6%) and Room Revenue (4.4% vs.
4.7%).
Visit
Massvacation.com
for more information.
Industry News
Just
Announced: Non-Stop Flights to Barcelona in 2018
Massport
announced that Level, the long-haul low-cost carrier owned by
International Airlines Group (IAG), is adding non-stop service
between Boston and Barcelona, Spain starting in March 2018. The service
will operate twice a week and then increase to three times a week in
August 2018.
International Marketing
Upcoming
International Sales Missions
Please
see below for details on two upcoming international sales missions in
2018. If you would like further information or are interested in
attending any of these missions with MOTT, contact Jackie Ennis.
Japan
Sales Mission
Tokyo, February 11 -16, 2018
Hosted by Discover New England
China Sales Mission
Beijing and Shanghai, March 19 -23, 2018
Hosted by Brand USA
 FAM tour with David Martin, Executive
Director, Nantucket Chamber of Commerce
International
FAM Results
On
October 26-29, in partnership with Lufthansa, MOTT hosted top
business and travel leaders from the German travel industry for a
familiarization tour (FAM). Lufthansa highlighted the new business
class lounge at Boston’s Logan Airport, along with its new A350
service on the direct daily Munich - Boston route. While in
Massachusetts, participants visited Boston and Nantucket. Thank you
to all industry partners who hosted this group, and thank you for
your continued support of the International FAM program.
Domestic Marketing
MOTT
Holiday Giveaways
To
promote select seasonal events across Massachusetts, MOTT has teamed
up with various partners to offer a holiday collection of ticket
giveaways. A specialized
landing page on MOTT’s website features A Christmas Carol
at the North Shore Musical Theatre, The Christmas Festival of Lights
at Edaville Family Theme Park, Gardens Aglow at Heritage Museum &
Gardens, A Christmas
Celtic Sojourn at the Hanover Theatre, and the Annual Gingerbread
Competition & Exhibition at the Springfield Museums. Simply fill
out the Enter-to-Win form and submit online. Participants will be
selected randomly throughout December for a chance at winning one of
several ticket packages. Along with partner support, MOTT is using
its social channels (325k+ followers) and a targeted consumer email
(10 k subscriber list) to amplify the giveaways. MOTT also secured a
package with WXLO-FM for on-air and e-blast promotions, offering up
to 10 pairs of tickets to the Boch Center’s performances of Elf the Musical
and Rudolph The
Red-Nosed Reindeer.
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