From:                              Massachusetts Office of Travel & Tourism <webmanager.mott=state.ma.us@mail84.atl31.mcdlv.net> on behalf of Massachusetts Office of Travel & Tourism <webmanager.mott@state.ma.us>

Sent:                               Thursday, August 10, 2017 2:39 PM

To:                                   Alzapiedi, John (MOTT)

Subject:                          August Industry Update

 

AUGUST 2017

 

Dear Colleagues,

This week, Massachusetts welcomed 6,000 + delegates from the National Conference of State Legislators to the Boston Convention & Exhibition Center. Our busy tourism booth was well-represented by leaders from the regional councils, who got to tell delegates from all 50 states about our great destination.

One of the highlights of summer in Massachusetts is the daily boat ride from Boston to Provincetown, Cape Cod, which is described in this month’s MA Spotlight on Julie Doherty Pagano. Seafood is also a summer favorite, as you’ll see from our Domestic PR report, and there are still lots of outdoor festivals, concerts and special events to enjoy.

So savor the final weeks of summer, and thank you for promoting all that Massachusetts has to offer.

 

Francois-Laurent Nivaud
Executive Director
MOTT

56b0d3bc-222b-4a42-a327-0eb2c6911d6d.jpgIndustry Spotlight
Julie Doherty Pagano
A Passion for the Sea!
As General Manager of the Bay State Cruise Company, Julie Doherty Pagano oversees a fleet of ferry and charter boats, including the seasonal ferries running daily between Boston and Provincetown, Cape Cod. We asked Julie to reflect on her job and passion for the sea. . Read more...

INDUSTRY 

By The Numbers

The STR Report for CYTD June shows that despite room supply growing of 1.8% in U.S. and 2.3% in MA, Rooms Sold grew by 2.5% and 2.7% respectively…good results!

MA also outpaced the U.S. in ADR (average daily rate) growth at 2.5% vs. 2.3% in U.S thus leading to a significantly higher increase in Room Revenue for MA of 5.3% vs. 4.9% nationwide.

MA outperformed the other Northeast states in Room Revenue growth except for PA which saw a 5.5% increase in Room Revenue.

Read More >>>

International

Sales Mission to Italy: October 16 – 21, 2017

In order to strengthen the connection between MOTT and key Italian media and travel trade, MOTT is hosting a tourism sales mission to Milan, Italy from October 16-21, 2017. The sales mission will include travel trade workshops for tour operators and large retail agencies from all over Italy, a B2B marketplace, and a media reception and presentation.

Italy is the eighth-highest contributor of international visitors to the Commonwealth, with 63,000 in 2015. Direct air service from Italy to Boston remains constant with Rome to Boston daily on Alitalia. However, the new daily direct service from Lisbon to Boston on TAP (Portugal) enables the Italian visitor to make a one-stop connection to Boston via four Italian cities, greatly enhancing the accessibility and affordability of flying to Massachusetts.

Registration fee: $1,000 per delegate (plus travel and personal expenses).

For further information, please contact Jackie Ennis.

Space is limited, so please inquire immediately if interested.

Volunteer at The Big E

THE BIG E, "New England's Great State Fair," is the largest agricultural event on the eastern seaboard and one of the largest in the nation. The fair is held annually at the Eastern States Exposition in West Springfield and runs from September 15 to October 1, 2017. Last year’s fair saw nearly 1.5 million attendees over 17 days.

If you would like to volunteer at the Massachusetts Visitor Information Booth (shifts are: 9:30 am to 3:30 pm or 3:00 pm to 9:00 pm) or would like more information, please contact Phyllis M. Cahaly.

Domestic

Flavors of the Season

The Domestic PR team continues to highlight the sights, experiences, and tastes of summer. The conversation was notably savory in July, with a social campaign focused on one of the Commonwealth’s most valuable assets - seafood. Highlights included launching a special chef interview series on the MassFinds blog, promoting Twitter and Facebook posts, and hosting a lively Twitter chat with special guest Legal Sea Foods. The Twitter chat rocketed organic impressions to 54k+ for that day alone, and helped with the year over year boost of 670k+ impressions for the month. In August, the spotlight falls on the perennial favorite, ice cream. You may recall ice cream’s significance in 5 Things Summer, and we feel this frozen treat deserves a little extra attention as the sweet days of summer are on the verge of melting. Help us amplify the message by Tweeting, Instagramming, and Facebooking #icecreamMA. Should you have any particularly eye-catching images we can work with, please send them to Shannon Healey.

Sports

The MA Sports Marketing Office is compiling its list of 18 in 18 Signature Sporting Events in MA. If you know of a unique sporting event happening in MA in 2018, please send to the MA Sports Marketing Office. To learn about sporting events coming to Massachusetts this summer visit MA Sports Marketing Office.

Film

Don’t miss these Massachusetts film festivals in August:

August 7-12
Martha's Vineyard African-American Film Festival
Oaks Bluff, Martha’s Vineyard

August 11, 18, 25
Movies by Moonlight
Boston Harbor Hotel
Boston

August 11, 18, 25
Free Family Flicks on Esplanade
Mass Dept Recreation & Conservation & WBZ Radio
Hatch Shell, Storrow Drive, Boston

August 12, 19, 26
Magic 106.7 Family Film Festival
Prudential Center, Boston

Find a full schedule of festivals organized by town at Massachusetts Film Office.

Upcoming Events

August 6-11 & 13-18
Dine Out Boston

August 10-14
Festival of Contemporary Music
Tanglewood

August 18-27
Marshfield Fair

August 19-20
Salem Jazz & Soul Festival

August 20
New Balance Falmouth Road Race

Industry

 

Bulletin Board:

Free Brochure Distribution:
Since 2011, our friends at Lee Premium Outlets, a Simon Property, have been distributing tourism information to shoppers and tourists that stop at Exit 2 on the Mass Pike. If you would like to have your rack cards, visitor guides and brochures displayed at this popular shopping destination, then please send one box to: Carolyn Edwards, General Manager, Lee Premium Outlets, 17 Premium Outlets Blvd., Lee, MA 01238. For more information, contact Carolyn Edwards.

50 Under $50:
We are compiling our next round of “50 Great Things to do Under $50” in Massachusetts for September and October 2017. If you have an event, an exhibit or a promotional activity during these four months and the fee to attend is $50 or less for either 2 adults or for 2 adults & 2 kids (12 and under), please email your listings to Phyllis Cahaly.

Culinary Events: 2017 Foods, Fairs, and Festivals:

Our monthly Culinary Tourism Calendars feature foodie fun, fairs and festivals, and are a great way to promote your culinary events. We are looking for events from now through December 2017, so please email your submissions to Phyllis M. Cahaly. You can also send (royalty & copyright free) food and culinary event images. (Note: the culinary calendars are specifically designed to promote culinary events, not standard or static restaurant menus)

KEEP IN TOUCH:

 

              

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