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By The Numbers
MA
lodging industry performance for February, 2018
MA growth
in ROOMS SOLD of 6.7% three times the growth rate of the U.S. at 3.2%
Occupancy rate growth of +4.4% also substantially outpaced the growth
in the U.S. of +1.2%
Room Rate (ADR) declined from February of 2017 by 1.5%
This loss in Room Rate held back growth in Room Revenue ( +5.1%)
Revenue Per Available Room (RevPar) grew by only 2.8% limited by both
the ADR decline and the Room Supply growth of +2.2%
MA
lodging industry performance, CYTD February2018
For the
first two months of calendar year 2018 Rooms Sold growth in MA
(+7.1%) remained substantially ahead of the U.S. (+3.0%) and in the
middle compared to other northeast states.
However, the decreasing Room Rate (ADR -0.9%) continued to hold back
growth in both Room Revenue (+6.1%) and (along with Room Supply
growth of +2.5%) RevPar (+3.6%)
 Visit Massvacation.com
for more information.
Industry News & Events
DNE
Summit - April 22-24
Cape Cod is hosting the 23rd annual Discover
New England Annual Summit & Marketplace at the Sea
Crest Beach Hotel in Falmouth.
Pre-IPW
Briefing - May 9
Attending IPW
2018 in Denver? MOTT is hosting a briefing with the
Massachusetts IPW delegation on Wednesday, May 9 at 11 a.m. to
discuss international marketing strategy in the lead-up to the
conference. RSVP to Annie
Moloney for location details and the agenda.
ArtWeek
– April 27 – May 6
MOTT is proud to be a lead champion partner of ArtWeek
(April 27 – May 6), an award-winning festival poised to kick off its
first year as a statewide annual event and fifth year overall! A
record-breaking 525+ experiences are in the lineup, including
signatures like the Art of
Food and Light
Up the Night. Mark your calendars and check out artweekma.org
for a full list of happenings and ways to participate.
Craft
Beverage Agritourism Workshops – April 9 and 23
The Massachusetts
Craft Agritourism Beverage Workshops series continues on
April 9 and 23. In partnership with the Massachusetts Department of
Agricultural Resources, MOTT welcomes craft beverage businesses and
tourism professionals to attend. The workshops are geared toward
local producers of beer, wine, cider, and spirits, with a focus on
marketing practices and brand strategies designed to attract culinary
tourists. Click
here for more information and to register.
Monday, April 9 – Stone Cow Brewery, Bolton
Monday, April 23 – Lookout Farm Brewery and Cider Co, South Natick
China
Marketing Workshops – April 10, 11 and 12
MOTT is partnering with regional tourism councils and
China marketing experts, Bric Marketing Group (BMG), to host three
free China Marketing Workshops. Click
here for more information and to register.
Tuesday, April 10 – Centerville
Wednesday, April 11 – Springfield
Thursday, April 12 – Natick
FAM
Leads
Check out
the MOTT FAM
lead page with updated information on opportunities to
participate in a FAM. From a Post-DNE Travel Trade Group from Italy
to hosting opportunities for various Scandinavian and UK media
outlets in the spring, there are many FAM tours to consider
supporting. As always, thank you for your efforts in promoting travel
and tourism into Massachusetts.
Sports
These
sporting events in Massachusetts attract visitors from across the
region and around the world:
April 5 – Red
Sox Opening Day
Boston Red Sox Opening Day at Fenway Park is a sports tradition
dating back to 1912. This year, the Sox host the Tampa Bay Rays.
April 10-14 – US
Adult Figure Skating Championships
The New England Sports Center in Marlborough hosts figure skaters
from around the world competing to win.
April 16 – 2018
Boston Marathon
Patriots Day, Monday April 16 marks the 122nd running of the world's
oldest marathon.
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