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INDUSTRY
Travel Statistics
Tony
D’Agostino, MOTT’s Research Director, reports the following
travel-related data:
Massachusetts Lodging Room Revenue for January 2017 was
up 1.3% compared to January 2016. Most of the increase was due to the
growth in “Rooms Sold” rate of 2.7%. “Occupancy” rates across the
Commonwealth were up 0.5%, and the “Average Daily Room Rate”
decreased by 1.3%. The difference between the Occupancy and Sold
rates was due to the growth in “Rooms Available” of 2.2%.
Fiscal Year 2017 through December 2016 saw growth in
both state and local lodging Rooms Tax Collections. Massachusetts
state wide rooms tax collections grew by 3.5% to $156.1 million while
local rooms tax collections were up 3.6% to $126.7 million. The
growth in room tax collections differs from that of the lodging
revenue because tax collections lag behind the actual hotel stay by a
couple of months.
International
Germany Sales Mission: June 18-23
MOTT invites you to join a Massachusetts sales mission
to Germany June 18-23. Traveling to the three cities of Frankfurt,
Hamburg and Hanover, you will have the opportunity to meet with
Germany’s leading tour operators selling the USA: DER Touristik,
Thomas Cook, Meiers Weltreisen, Kuoni, America Unlimited, Canusa, and
CRD. The format of the mission will be a mix of sales calls,
trainings, media event (in Hamburg), informal industry dinners, and
trainings to call center staff. The objectives are twofold: 1) to
focus on new product development and continued partnership to promote
existing itineraries and programs; and 2) to support and promote the
air service from Germany to Boston including LH routes from Frankfurt
and Munich and newly expanded service from Air Berlin Dusseldorf to
Boston.
This mission is an excellent opportunity to promote your destination,
hotel, or attraction with leading decision makers in the German
industry currently selling Massachusetts.
Contact Jackie Ennis
for further information.
Register Today for Discover New
England Tourism Summit
The 2017 Discover New England (DNE) Annual Tourism
Summit and International Marketplace is coming up in April! Each
year, DNE invites over 80 international tour operators and U.S.
receptive operators to attend and meet with New England travel
suppliers. New England travel and tourism businesses have the
opportunity to participate in one-on-one meetings with major
international buyers. The 2017 Summit takes place on April 24 - 26
at the Omni Mt. Washington Resort in Bretton Woods, NH.
The DNE Summit and International Marketplace is an excellent
opportunity for Massachusetts businesses to learn more about
marketing their businesses internationally, develop meaningful international
and local business contacts, and sign contracts to book new
international business through the one-on-one personal meetings. Register
online now.
Trade Shows
Since January 2017, MOTT has participated in The
American Bus Association (ABA) Annual Meeting & Marketplace, The
Boston Globe Travel Show, The National Tour Association (NTA) Annual
Travel Exchange show (TREX), and The Harvest New England Agricultural
Marketing Conference and Trade Show.
Check out the leads we’ve posted from ABA and NTA on our leads
page.
Sports Marketing
The MA Sports Marketing Office is attending the National
Association of Sports Commissions Annual Sports Event Symposium,
which celebrates its 25th anniversary in 2017. Be sure to check out
the Industry Leads page on Massvacation.com in April to find what
sporting events are interested in coming to Massachusetts!
Do you have a new sporting event coming to your region in 2017?
Please send your listings to the MA Sports Marketing Office
and we’ll post them on masportsoffice.com.
Upcoming
Events
April 6
Tourism Day in
Massachusetts
Industry leaders from across the state convene in the Great Hall at
the Massachusetts State House to celebrate the tourism industry and
to discuss new trends, initiatives and plans for the coming season.
Begins at 11:00 a.m.
April 24-26
Discover New
England
22nd Annual Tourism Summit & International Marketplace
Omni Mount Washington Resort
Bretton Woods, NH
discovernewengland.org/dne-summit
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