The state is divided into 16 individual tourism regions and each region is marketed by a Regional Tourism Council (RTC), a nonprofit, membership-based organization. The RTCs develop regional advertising, public relations, brochures, and other marketing initiatives throughout the year.

The Massachusetts Office of Travel & Tourism (MOTT) markets the state as a whole while the RTCs focus on promoting their specific designated service area of the state. The RTCs are an invaluable resource for learning about attractions, accommodations, events, restaurants, retail, networking, and other tourism businesses. The state’s annual grant program helps the RTCs accomplish their marketing initiatives. In FY24, more than $8.1 million will be distributed among the RTCs to support their advertising, administrative, and marketing efforts.




  • 1Berkshire


    1Berkshire assists businesses in becoming part of the Berkshire's dynamic region in Western MA, which is well-positioned for investment, growth,... more

  • Franklin County Chamber of Commerce


    Franklin County includes the 26 towns of Northwestern Massachusetts. The local Chamber of Commerce hosts many events in the area. more

  • Greater Springfield CVB



  • Visit the Berkshires of Western MA


    Created and managed by 1Berkshire, is the official travel planning resource for Berkshire County representing 800+ private businesses that... more