The state is divided into 16 individual tourism regions and each region is marketed by a Regional Tourism Council (RTC), a nonprofit, membership-based organization. The RTCs develop regional advertising, public relations, brochures, and other marketing initiatives throughout the year.

The Massachusetts Office of Travel & Tourism (MOTT) markets the state as a whole while the RTCs focus on promoting their specific designated service area of the state. The RTCs are an invaluable resource for learning about attractions, accommodations, events, group travel and tours, restaurants, retail, networking, and other tourism businesses. The state’s annual grant program helps the RTCs accomplish their marketing initiatives. In FY24, more than $8.1 million will be distributed among the RTCs to support their advertising, administrative, and marketing efforts.