The state is divided into 16 individual tourism regions and each region is marketed by a Regional Tourism Council (RTC), a nonprofit, membership-based organization. The RTCs develop regional advertising, public relations, brochures, and other marketing initiatives throughout the year.

The Massachusetts Office of Travel & Tourism (MOTT) markets the state as a whole while the RTCs focus on promoting their specific designated service area of the state. The RTCs are an invaluable resource for learning about attractions, accommodations, events, restaurants, retail, networking, and other tourism businesses. The state’s annual grant program helps the RTCs accomplish their marketing initiatives. In FY22, $6 million was distributed among the RTCs to support their advertising, administrative, and marketing efforts.


  • 1Berkshire


    We are here to assist you in becoming a part of our dynamic region in Western MA, which is well-positioned... more

  • Visit the Berkshires of Western MA


    Created and managed by 1Berkshire, is the official destination resource for Berkshire County. We represent more than 800 private... more