Serving up something sweet: Herrell’s Ice Cream makes a variety of yummy frozen treats

Herrell’s is a woman-owned ice cream shop in Northampton, MA. Below, the team shares some details on their business and the importance of supporting local.

Describe your business in 50 words or less.

Herrell’s Ice Cream in Northampton, MA is woman-owned in the beautiful Pioneer Valley. Herrell’s gained national recognition for its award-winning ice cream, No-Moo® dairy-free frozen dessert, award-winning hot fudge sauces, and exceptional quality. 2023 is the 50th anniversary of the Mix-In (Smoosh-in) invented by our founder.

What makes your business unique?

All products are store-made and kosher-certified. We strive to be the best at ice cream and frozen dessert making and love inventing new products for our customers. For us, the proof of the pudding is in the eating.

What does your business look like?

Herrell’s offers a variety of 60 frozen desserts daily: ice cream cakes, baked goods, baskets, and fun with our bears Max and Myrna. We cater events within a 2-hour radius of our brick-and-mortar store in Northampton Additionally, hot fudge, real chocolate sprinkles, and our hot chocolate mix can be ordered through our website at herrells.com/shop. You can check out our current flavors at herrells.com/flavors and learn more about us at herrells.com.

Why is it important to support businesses like yours?

Herrell’s is a small woman-owned business located in the heart of the Pioneer Valley in Western Massachusetts. We are a local shop, and like any other small business in the U.S., value our customers’ support to stay successful and strong. Herrell’s gives back to its community and provides first-time jobs to youth. One of the challenges of being a small independent business is staying afloat so it’s important to remember that shopping at your local downtown is a way to keep your community thriving for years to come.

Do you want to say anything to your customers or guests?

One of the goals of our ice cream shop is to make people happy. It is ice cream after all. We encourage customers to come in, grab a cone, sit, relax, and enjoy. The atmosphere at Herrell’s is fun and easygoing. Most customers enjoy our product and leave with a smile. During busy times there might be a wait, but it won’t be long until you are served your favorite flavor on a waffle cone with sprinkles!