Quality in every grain: Golden Girl Granola toasted with care
Golden Girl Granola is a women-owned granola company located in Shirley, MA. Below, the owners share some details on their business and the importance of supporting local.
Describe your business
Golden Girl Granola sprang from two sisters’ participation in the Carlisle Farmers Market. Their seven homemade recipes and granola bars were such a hit that stores began to call as word spread that this was granola unlike any other.
What makes your business unique?
Golden Girl Granola is crunchy, wholesome, and beyond delicious. The crunch comes from hand-stirring and double baking so that every grain, sliced nut, and coconut flake is intact and fully toasted. There are no “cluster clumps” that result from high-speed machine manufacturing. Our process brings out an honest flavor that needs very little sugar and salt to enhance the taste of the all-natural ingredients. The result is a granola that is truly delicious with a delightful crunch in every bite.
What does your business look like?
Golden Girl Granola offers seven different varieties of granola in resealable 10-ounce pouches or in 2-ounce Snack Packs that can double as cereal bowls for people on the go. Our granola is available in many fine grocery stores and specialty markets throughout the Boston area and many towns in Massachusetts and surrounding states. There is also a scrumptious Golden Girl Granola bar baked with wildflower honey and butter. All of our products are available online.
Why is it important to support businesses like yours?
Small businesses spring up to fill needs not addressed by large corporations. Small businesses succeed because of their creativity and attention to serving customers in ways missed by companies more interested in mass production. Local production, local employment, and local trade are all the beneficial results of small businesses.
Do you want to say anything to your customers?
We are so grateful that our customers have enjoyed our granola. We learned what people liked, disliked, and recommended at so many farmers’ markets in the beginning. Their delight and encouragement are what gave us the incentive to build a business and continue baking – what they told us was – the best granola they ever tasted.
How has your business changed or adapted during the COVID-19 pandemic?
Although our office supply business dried up, our grocery and online business more than made up for any loss. Our customers relished the recipes we offered as many people began to cook more at home. What we miss most, though, is the in-store demonstrations and samplings where we were able to meet loyal customers and introduce others to our granola.