Open Space Studio, Inc.

19R Court Street
Plymouth, MA 02360
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The right moves: Open Space Studio, Inc. adapts to keep a community dancing

Celebrating its 10th year in business, Open Space Studio, Inc. in Plymouth offers a wide range of dance genres for students of all ages. They take pride in maintaining a family atmosphere in its studio classes. That’s the principle in which the studio is founded, and it is one of the reasons why HulaFrog has voted them “Plymouth’s Most Loved” three years running. Founder Nicole Purtell believes that a student’s expression of their love for dance should never depend on their socioeconomic status—which is why she provides scholarships for all who need it. Nicole shared some insights about Open Space Studio in her own words.

What does your business look like now?

In addition to our in-person classes, we quickly expanded our services and are now offering virtual classes where kids can learn to dance in the safety and comfort of their homes. Our in-person classes have taken a major hit due to social distancing that has decreased our maximum student capacity. We also are losing two classes per night because of the strict cleaning and safety precautions we have put in place. We are taking temperatures before every class, washing hands, and wearing masks in all of our classes. The staff mops the floor after every class and wipes down any touch surfaces.

What’s your outlook for the future?

Once COVID-19 is over, we hope to expand and open a second location in the future. We plan to continue offering online classes in addition to our in-person classes.

What are your thoughts on the “My Local MA” campaign?

We think it is so important that to spotlight different businesses and how they’ve responded to the pandemic and changing environment. Like many businesses, we are operating at a loss—some of our parents have chosen to keep their children at home instead of signing up for in-person dance classes. We’ve worked hard to pivot and expand our offerings, knowing that we need to be nimble and creative in order to sustain our business—otherwise, it might not be standing when the pandemic comes to an end. That’s why it’s so important for all of us to support the local businesses in our communities.

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