Fostering community: A Monogram Shop partners with female entrepreneurs to raise awareness
A Monogram Shop is a woman-owned business located in Hamilton, MA. Below, the owner shares some details on their business and the importance of supporting local.
Describe your business:
Almost every piece that leaves my shop was customized and embroidered by me through careful communication with the client. I am in a small town, and my clients have become my friends – they make me smile every day. Starting my business has made me feel an integral part of my small community.
What does your business look like?
Most of my products are sold through my brick-and-mortar with limited offerings on my website. Collections in my shop are more robust and diverse. I offer curbside, drop off, pick up, drive-by – leave it hanging on my door after hours – you name it, we’ve done it!
Why is it important to support businesses like yours?
Small businesses are an integral part of your community, whether apparent or not – I did not appreciate that until I became one! I’ve started a small-business group in my community with three other female entrepreneurs called LocalHW. We aim to raise awareness for the small businesses in our community and be the bridge between the community and the businesses. We’ve created several events, the largest this past September, that allowed the townspeople to come out and enjoy our small downtown and appreciate what it means to be part of and support their small businesses. When we all work together, it has a multiplying effect.
Do you want to say anything to your customers?
They are my heart. Even when they just stop in to chat, it makes my day. So many of them are genuinely interested in seeing me succeed. They are my people, allowing me to live out a dream I never thought I would ever accomplish in a million years. I left a 15-year corporate career five years ago to start my own business without experience embroidering a thing in my life. To think that I’m now running my own shop and have monogrammed thousands of items on my own is beyond belief and a dream come true.
How has your business changed or adapted during the COVID-19 pandemic?
We just kept going! Customers kept texting, I kept embroidering and delivering, and it kept us afloat!