Stats & Reports
The Economic Impact of Visitors in Massachusetts 2023
State, Regional, & County Visitor Impacts
2023 Annual Economic Impact Report
– Direct spending by domestic and international visitors totaled $23.6 billion in Calendar Year (CY) 2023, an increase of 5.3% versus CY2022
– Visitor expenditures supported 154,330 jobs in 2023 and $6.2 billion in wages, salaries and proprietor income
– Visitor expenditures generated $2.3 billion in Massachusetts state and local tax revenue in 2023
– State hotel room occupancy tax collections totaled $395 million and local option room occupancy tax collections totaled $350 million in CY2023
– Each dollar spent by a visitor in 2023 generated 6.7 cents in state tax receipts and 2.8 cents in local taxes
– International visitor volume increased by 60% and international visitor spend increased by 80% versus CY2022, although domestic visitors still accounted for 88% of all visitor spend
– In CY2023, Massachusetts hosted 50.2 million domestic visitors and 2.1 million international visitors
Report Data
Data in this report are based on an economic impact model developed by Dean Runyan Associates. The most current data available is used and reported on a calendar-year basis, unless otherwise specified. Data are based on all travel – domestic and international, leisure and business, unless otherwise specified.
Purpose of the Report
This report was commissioned by the Massachusetts Office of Travel and Tourism to assess the economic impact of visitors to the state of Massachusetts. A visitor is an individual who travels 50 miles or more from their place of residence on a nonroutine day or overnight trip, this includes in-state and out-of-state travelers.
Visitor travel represents an important component of Massachusetts’s state economy. Spending by visitors in Massachusetts generates earnings, employment and taxes throughout the state. Many counties in Massachusetts contain attractive travel destinations and consider the travel industry a primary economic industry in their area. This report describes economic impacts attributable to visitor spending throughout the state, detailing important trends within the industry.
How to Use the Report
This report brings together data collected from many sources, both public and private, that are relevant to the measurement of travel throughout Massachusetts.
Our analysis synthesizes the data and generates estimates for the impact of travel to counties in the state. We encourage the reader of this report to use the table of contents to navigate to the section of the report that is relevant to their concerns and to reach out to Dean Runyan Associates with any questions on further detail or clarification.
Please contact Bob Van Dam with any questions about this report or other tourism data