Executive Director
Massachusetts Office of Travel & Tourism


keiko matsudo orrall

About Keiko Matsudo Orrall

Keiko Matsudo Orrall of Lakeville, MA serves as the executive director for the Massachusetts Office of Travel & Tourism. Director Orrall chairs the Massachusetts Marketing Partnership as well as the Restaurant Promotion Commission. Serving all aspects of the tourism industry, Director Orrall meets regularly with stakeholders regarding opportunities for tourism, sports, and film in the Commonwealth. She is on the board of Discover New England and was appointed to the Brand USA Advisory Board which is the nation’s destination marketing organization promoting international travel and trade. She is a member of the White House Initiative for Asian Americans and Pacific Islanders Presidential Commission and has participated in national and international panels promoting Massachusetts on the global stage.

Prior to the Office of Travel and Tourism, Orrall was a State Representative and served four terms in the Massachusetts Legislature. She became the first Asian American woman to be elected to the Legislature in 2011. A State Representative with a background in local government and teaching, she worked to build bipartisan relationships in her time of elected office. Orrall served on the Joint Committees on Economic Development and Emerging Technologies, Labor and Workforce Development, Export Development, State Administration and Regulatory Oversight, Public Health, and the Judiciary. A graduate of Smith College, she served on the UMASS Center for Women and Public Policy Advisory Board, the Pay Equity Commission, the MA Caucus for Women Legislators, and has worked to support women in public office. She ran for MA State Treasurer in 2018 becoming the first minority woman to run for statewide office. Over the course of her legislative career and in her role as tourism director, Orrall has demonstrated her commitment to connecting people, helping small businesses, and championing efforts to promote diversity and inclusion.

She has received recognition and awards from various organizations including the MA Restaurant and Business Alliance, the MA cranberry industry, the American Legion and the National Federation of Women Legislators. In 2019 she received the Order of the Rising Sun, Gold and Silver Rays Award from the Japanese government.